User Generated Content Case Study

Discover how two brands leverage their ambassadors' authentic relationships and trust to earn massive media value through content creation.
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Learn How Brands are Capitalizing on the
Value of User-Generated Content

scale word of mouth marketing with generated contentthe social impact of generated contentrepurpose user generated content

Scale Word of Mouth Marketing

Encourage UGC with specific ambassador campaigns and incentives.

Social Impact of UGC

Work with ambassadors to share content, leverage their network, and improve conversion rates.

How Brands Repurpose UGC

Incorporated UGC into social channels, websites, and other marketing material.

UGC is Key to Brand Success

86% of consumers prioritize authenticity such as UGC

86% of consumers
say authenticity is a top priority when deciding what brands they like and support.

60% of consumers say content UGC from friends is much better than content from brands

60% of consumers
say content from friends or family influence their purchases decisions, while just 23% say content from celebrities and influencers are impactful.