GUIDE TO

TikTok Campaigns


The ways to propel a brand have evolved. And TikTok is the preeminent vehicle launching today's best companies.

Beyond being the hottest social media app right now, TikTok offers massive opportunities for companies with the vision to jump aboard.

TikTok marketing campaigns



Download the TikTok Campaign Guide today!

Engagement at Its Best


Captivating users is at the very essence and design of the video-sharing app. Whether it is humorous bits or a product unboxing, TikTok keeps viewers coming back for more.

TikToks are consistently the most popular content on social media! In fact, engagement rates on TikTok are consistently 3x higher than on other social media platforms. From an average of 4% engagement and up, people love interacting with the content!

Influencer Engagement Rates

People like, comment, and share videos they enjoy on TikTok 10x more than videos on YouTube.
(Source: Business of Apps)

Micro influencers get some of the highest interaction and average 18% engagement on TikTok.


The pace of TikTok's growth shows no signs of letting up. A further 25% growth in the number of monthly active users is projected this year!



What's in the Guide?


The TikTok Campaigns guide will provide you with a step-by-step approach to ambassador marketing on this dynamic social media platform.

You will understand:
  • How to market on TikTok
  • Platform basics
  • Types and uses of videos
  • Creating TikTok campaigns
  • Capitalizing on trends
  • Creator activities
  • And more!




Bonus: Email templates


As a bonus, you will have access to five email templates for working with creators and ambassadors. The templates may be combined and used as a campaign sequence.

Feel free to use and customize the emails for your own campaigns.