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All good advocacy programs empower devoted people to bring products, messages, and brand awareness to their networks. 50 top companies tell what a brand ambassador does.

Social capital is the degree to which people organically share brand information and experiences. Are you actively optimizing your brand's social currency?

Add pools of discount codes and automatically assign them to advocates—just a few of the enhancements to simplify your day.

How can e-commerce brands build communities and encourage each customer to become a brand ambassador? Let's take a look.

Recruiting ambassadors with these tips is virtually free. Ambassadors engage longer, produce more content, and drive more sales because they genuinely care about your brand.

Ambassador programs enlist people who love and use your products. Savvy marketers are setting up ambassador programs that inspire their fans to share and promote their brands.

As the world of influencer marketing evolves, leading brands are opening their doors to more communities and individuals. This shift is powerful and inclusive. Everything a brand should strive to be in 2021.

Programs organize all types of advocates giving brands seamless connection and management. They also help reach more customers and scale as communities expand. Results are automatically measured and directly tied to sales.

New year, new report! Referred Orders report displays all the orders your advocates are driving in one place. Plus, many other enhancements to the platform.

Wooly has had quite a few recent upgrades that we think you will be anxious to hear. The majority of these changes are driven by our customers on their quest to dominate ambassador marketing.

We encourage anyone using Wooly who might be stuck on how to set up your program to read this article and see what you can apply to your own program!