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Consumers are motivated by seven core factors and needs that dictate the brands they fancy and the products they buy.

A brand ambassador favorably represents a company by sharing authentic viewpoints and recommendations about a company to increase awareness and interest.

Referral marketing is a powerful lead gen strategy used by sales and marketing teams. But where are the best sources for pre-vetted referrals?

This isn't the same generic advice. Learn 7 creative, powerful strategies to help grow your customer base.

Many program managers find manually delivering incentives time consuming. So Wooly just added the ability to automate campaign discount codes.

User-generated content is like a present for brands and fellow consumers. Understand where to find UCG and its top benefits.

Extra, Extra...Wait, just kidding. Now brands can pay referral rewards and nothing extra with Wooly's new Venmo and PayPal feature.

While social platforms have changed dramatically, Wooly's prevailing quest is the same...to make influencer marketing authentic.

If ads no longer attract new traffic, they are likely getting old and losing their effectiveness. Discover some ingenious ways to combat ad fatigue.

Businesses can analyze and optimize almost every aspect of their marketing with technology. Performance marketing is a great strategy to measure activities and get quick results.

Launching a completely new marketing channel is daunting! This template will shrink your learning curve and gets you up and running.

Need an idea for a virtual event? We collected 80 engaging and creative event concepts to get people excited.

The change from in-person to remote living has expanded our concept of how groups interact. Get all the steps and best practices for fantastic virtual meetings that unite everyone.

Companies and their advocates develop connections that benefit everyone. Discover the 14 major rewards and perks of being a brand ambassador.

All good advocacy programs empower devoted people to bring products, messages, and brand awareness to their networks. 50 top companies tell what a brand ambassador does.

Social capital is the degree to which people organically share brand information and experiences. Are you actively optimizing your brand's social currency?

Add pools of discount codes and automatically assign them to advocates—just a few of the enhancements to simplify your day.

How can e-commerce brands build communities and encourage each customer to become a brand ambassador? Let's take a look.

Recruiting ambassadors with these tips is virtually free. Ambassadors engage longer, produce more content, and drive more sales because they genuinely care about your brand.

Ambassador programs enlist people who love and use your products. Savvy marketers are setting up ambassador programs that inspire their fans to share and promote their brands.

As the world of influencer marketing evolves, leading brands are opening their doors to more communities and individuals. This shift is powerful and inclusive. Everything a brand should strive to be in 2021.

Programs organize all types of advocates giving brands seamless connection and management. They also help reach more customers and scale as communities expand. Results are automatically measured and directly tied to sales.

New year, new report! Referred Orders report displays all the orders your advocates are driving in one place. Plus, many other enhancements to the platform.

Wooly has had quite a few recent upgrades that we think you will be anxious to hear. The majority of these changes are driven by our customers on their quest to dominate ambassador marketing.

We encourage anyone using Wooly who might be stuck on how to set up your program to read this article and see what you can apply to your own program!

Based on massive amounts of research from multiple sources, word of mouth marketing is one of the most powerful strategies for ecommerce businesses.