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Blog v.1

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.

Wooly Rethinks Managing Social Media Influencers

It’s well known that e-commerce companies often acquire new customers from referrals and word of mouth. Unfortunately, many sales influencers are merely social media celebrities who have been paid to write positive reviews or say something nice in a video about the product. This is a broken system, according to Scott Paul.

Posted on 
Sep 8, 2020
  by
Team Wooly
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Podcast

Put Digital Rails Around Word-of-Mouth and Building an Ambassador Program

Nick Stagge, the CMO at Wooly, and Brett Curry, the CEO of OMG Commerce, talk about how to invest in your relationships with customers. Then, they dive deeper and explain how these efforts provide an incredible ROI.

Posted on 
Jul 9, 2020
  by
Joshua Cook
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Marketing

Sell More With Your eComm Customers: A Webinar.

Wooly is teaming up with Straight Up Growth and Webinar.net to bring you a webinar dedicated to growing your online sales. Wooly CMO, Nick Stagge, and Straight Up Growth Co-Founder, Daniel Tejada, dive deep into the world of eCommerce and the power of Customer Commerce.

Posted on 
Apr 14, 2020
  by
Team Wooly
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Marketing

Social media goodness thanks to the pandemic. Staff picks:

Anyone else feel like we're in the movie The Croods – only it's playing in rewind? These are wild times, but thankfully we have social media to keep us connected, sane, and laughing. We thought we'd share a few of our favorite social media moments since we've been practicing social distancing.

Posted on 
Apr 2, 2020
  by
Team Wooly
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Sales

Guest Appearance: #TheViewOnOutbound

Today, Outbound View just launched their video series all about outbound selling and marketing. Listen in as Nick Stagge, Wooly CMO, takes the hot seat as the first guest of #TheViewOnOutbound, video series hosted by James Bawden from Outbound View.

Posted on 
Mar 17, 2020
  by
Team Wooly
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Marketing

We're giving away a years supply of FREE tacos

Join Wooly, Motivosity, and other great industry leaders in beautiful Salt Lake City for the 2020 MVers conference and MOVE forward with innovative thinking around all things people and culture. You’ll learn through in-depth workshops, panels, and networking opportunities led by industry leaders who have reimagined what employee engagement looks like.

Posted on 
Mar 9, 2020
  by
Team Wooly
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The Wooly Herd

Getting to know Krista Hauk

Krista Hauk is our VP of Customer Success and a driving force behind our growth. She keeps our organization focused on empowering our customers with great products, helpful guidance, and a human touch. Krista leads our team with passion and a fierce desire to win.

Posted on 
Mar 8, 2020
  by
Team Wooly
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Marketing

How to build a word of mouth marketing program

Word of mouth is quickly becoming the most important component of a brands marketing mix. Listen to our WOMM webinar hosted by Crayon to learn more.

Posted on 
Feb 16, 2020
  by
Team Wooly
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Software

Introducing sales attribution

In 2019, Wooly introduced sales attribution into our platform capabilities. Brands are now able to empower their entire network of customers, advocates, employees, and partners to easily share and sell products on behalf of the brand. We already have brands tapping into this new feature and they're seeing significant results!

Posted on 
Feb 10, 2020
  by
Team Wooly
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Podcast

We just launched a podcast

The Wooly team raps about Customer Commerce. We're sitting down with some of our favorite marketers to dissect the typical, and not so typical ways they've grown their brands. We're digging down beyond surface level to understand what initiated a given strategy...

Posted on 
Feb 8, 2020
  by
Team Wooly
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The Wooly Herd

#LunchWithWooly – A Recap

Wooly’s CEO, Scott Paul, breaks down our origin story, why customer commerce (c-Commerce) is the future, and how it will become the primary driving force behind brand sales.

Posted on 
Feb 4, 2020
  by
Ian Sagstetter
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Marketing

c-Commerce is the future

People have been turning to one another for help deciding what to buy since the beginning of commerce – but marketing and technology has yet to catch up. Wooly is bridging this gap, with the introduction of customer commerce (c-Commerce).

Posted on 
Jan 6, 2020
  by
Scott Paul
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Marketing

The miseducation of influencer marketing

Nick Stagge's first experience listening to the Lauryn Hill and the miseducation of influencer marketing.

Posted on 
Dec 9, 2019
  by
Team Wooly
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Marketing

The truth about influencer marketing.

Influencer marketing is still widely misunderstood. Regardless, it's here to stay. Here's some facts vs fiction.

Posted on 
Dec 2, 2019
  by
Nick Stagge
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Marketing

Unlock the power of your customers.

The most forward-thinking brands are recognizing the immense power of collaborating with their existing customers and fans (rather than traditional influencers), to empower authentic recommendations and drive real sales.

Posted on 
Nov 30, 2019
  by
Nick Stagge
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Marketing

The data behind word of mouth marketing.

Research conducted from numerous sources and over many years supports the growing behavior and value of word of mouth marketing. Learn more about Wooly.

Posted on 
Nov 26, 2019
  by
Nick Stagge
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The Wooly Herd

Wooly's marketing herd is growing. Here's how.

Start-up life is hard. But if you can answer yes to these questions, start-up life can be the most satisfying experience in your career (win or lose).

Posted on 
Nov 25, 2019
  by
Nick Stagge
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Productivity

Stop. Collaborate. And Listen.

The reality is, your customers are deeply affected by internal misalignment. Here's how you can creating alignment between the marketing, sales, and product teams.

Posted on 
Nov 22, 2019
  by
Nick Stagge
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Podcast

The future of social selling

Wooly Founder & CEO, Scott Paul, sat down with podcast host, Tyler Wagner to talk shop. Here's just one of the gems, "The future of social selling won’t be the content you create, it’ll be the content that your customers create and share."

Posted on 
Sep 28, 2019
  by
Nick Stagge
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Marketing

Bigfoot is a marketing mastermind

Despite a complete lack of scientific proof, 1 in 5 American’s believe in this two-legged mythical beast. Somehow, someway, Bigfoot has built himself as a mega brand with die-hard advocates...

Posted on 
Sep 26, 2019
  by
Nick Stagge
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Marketing

Meet Nav Bhatia: Toronto Raptors Super Fan

Bhatia is not paid as a super fan, or to serve as the South Asian community ambassador. Instead, every year he pours nearly $300,000 of his own money into growing the Raptor fan base. Read more about how inspired Nav is by the Raptor brand.

Posted on 
Sep 5, 2019
  by
Nick Stagge
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Marketing

Influencers: A Wolf In Sheep's Clothing

Influencer marketing is a great tactic to drive awareness, increase engagement, and even manage reputation. But reach does not equal influence – and customers are looking for influence on what to buy from the people they...

Posted on 
Aug 26, 2019
  by
Nick Stagge
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Podcast

Our Fave Three Things: Wooly, Shopify, and Podcasts!

Listen in as COO, Blaine Farr, and Shopify Plus Manager, Steve hunt share how brands can find their most influential customers and why it's more affordable and effective.

Posted on 
Aug 2, 2018
  by
Team Wooly
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Marketing

The Perks of User Generated Content

Imagine your brand having a constant flow of fresh new content...Imagine increasing your reach, web traffic, brand awareness, social metrics. Here's how...

Posted on 
Jul 21, 2018
  by
Team Wooly
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Marketing

Benefits Of Using Customers For Influencer Marketing

Recognize the influence of your “everyday” customers. They are the most genuine and valuable influencers you’ll ever find! Learn how to enable your customers to be influencers.

Posted on 
Mar 26, 2018
  by
Team Wooly
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Software

Why Wooly?

Why did we create Wooly? It was simple, actually. There was no magic sauce. No war room blitzes. No 5 hr brainstorming sessions. Although a complex product to develop, we simply saw a problem and wanted to solve it.

Posted on 
Dec 16, 2017
  by
Team Wooly
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