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What Are the Best Brand Advocacy Marketing Platforms

As good and as effective as brand advocacy marketing is, it has a very complex structure. You need a structure that will help you identify and retain loyal customers. The structure must also help you grow your sales, brand image, and customer base. This complex structure can be made easy if you use a brand advocacy marketing platform. But then, what are the best brand advocacy marketing platforms?

The best brand advocacy platform is one that can help run your advocacy program successfully at scale. Brands understand the need for these platforms that can help manage and monitor their advocacy program. But not all platforms are the same; some are better than others.

As you read on, we will show you what to look for in the best brand advocacy marketing platforms. The best brand advocacy marketing platforms will help you to:
Let's Talk Brand Advocacy Marketing Platforms
Chapter 1
Andrew Simpson

Identify Brand Promoters

Chapter 2

Activate Your Advocates

Chapter 3

Measure the Impact of Your Campaigns

Chapter 4
Bella Ridley

Affiliate Programs VS Ambassador Programs

Chapter 1

Identify Brand Promoters

The best advocacy is one that can help you identify your brand promoters. This will allow you to recognize who to reach out to and bring on board as your advocates. Marketing plans are good, but they will be useless if you can’t locate your brand promoters.

The best brand advocacy platform will search and show you the people who are already promoting your brand.

You can then mobilize these loyal customers and turn them into advocates. What’s more, the platform will allow you to reach out to these people.

Wooly is the top customer advocacy software to find your brand influencers. This platform uses three major methods to loyal and authentic brand advocates. These include social listening, data enrichment, and the use of application forms.

Chapter 2

Activate Your Advocates

Once you identify your advocates, you need to activate them to share your message. This requires giving them the necessary promotional tools. Without these tools, you will not get the best of their advocacy. They also need incentives to motivate them as they promote your brands.

The best advocacy marketing software will include features that help you activate your advocates. These features include:
  • Task-rewards systems
  • Social engagement tools
  • Integrations
  • Advocate forums and communities
  • Shareable content
  • Branded portals
  • Loyalty Schemes

Wooly is the best advocacy marketing software that has all the features your need to activate your advocates. The Wooly platform allows you to initiate big campaigns without stress. You will be able to invite advocates, promote your brand, and manage the entire advocacy program on the campaign portal.

Chapter 3

Measure the Impact of Your Campaigns

You need to track the impact of your campaign and learn from the performance metrics. So, the top software for advocacy marketing should give your smart data with which you can measure the success and effectiveness of your advocacy campaigns.

Looking at the data, you will see the engagements of your advocates. You will also see how their efforts impact your brand. You will get a sense of the things that excite prospective customers. And that will help you formulate better plans as you continue your campaign.

The Wooly platform keeps up-to-date data and presents it in a way that you can easily understand. You will get accurate insights from key performance metrics. What’s more, you will see real-time data at any time of the day.

Wooly is the best brand advocacy software in the marketing industry. You can get a demo account today and try out the platform. See if you like the features before you commit to a subscription.

  1. As an affiliate, you earn your commission depending on the sale.
  2. When a sale is completed, you will be given a cash commission that often continues to pay out for all follow-up purchases for the next 60-to-90 days.
  3. However, a brand ambassador marketing program is often much more sustainable, keeping continuity to boost up business branding because the ambassador believes in the brand’s mission.

Chapter 4

Affiliate Programs VS Ambassador Programs

Improve your perceptions about affiliate programs vs. ambassador programs before committing to either form of online marketing. Affiliate programs are launched on the internet. Here, affiliates post ads and content for the advertisers on their sites for product promotion. An affiliate is not bound to work for a single employer. He has a reliable network to communicate with the world of digital marketers and companies. Ambassador programs are generally not commission-based.

An ambassador seeks to boost a brand’s awareness and image through creating hand-crafted reviews and social media posts that aim to introduce the product to new customers. He has used the brand, and then he decides to join the ambassador program. Buyers are also turned into brand ambassadors when they have a good experience with the brand and seek to promote it to their close friends and family as well.

Are Brand Ambassadors Really Just Affiliate Marketers?

Many new online marketings get confused between affiliate marketers and brand ambassadors. After getting an initial dose of online marketing education, many young marketers ask, “are brand ambassadors really just affiliate marketers?” Here, brand ambassadors have the significant role of convincing their close network about the true value and benefits for their brands. Their influence can often help to transform the brand image and bottom line for the brands they endorse and promote.

Endorsing a brand as an ambassador certainly does not make you rich over night, but it does come with a number of strong benefits because brands value the added promotion and compensate their ambassadors with many enticing perks. Similarly, an affiliate cannot expectsmooth returns without converting customers into buyers and that takes time. Brand ambassador and affiliate marketing programs are two very different platforms that can help brands grow and scale on the internet.

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