Market and Sell Through People Who Love You

The Data Behind Advocacy Marketing

Most brands admit to having big marketing challenges. One such challenge is how to keep their existing customers. But this is not even as challenging as increasing the lifetime value of these customers. The data behind advocacy marketing support customer advocacy as the solution to this challenge.

Customer advocacy improves business performance by optimizing customers’ lifetime value. In other words, how they can get more customers from each existing customer. And there is more than enough data behind this claim. Let’s explore this data and see why your brand needs to implement customer advocacy today.
Let's Talk Advocacy Marketing
Chapter 1
Andrew Simpson

Advocacy Marketing Statistics

Chapter 2

What Are Key Performance Metrics in Advocacy Marketing?

Chapter 3

How to Get Accurate Marketing Data

Chapter 4
Bella Ridley

Affiliate Programs VS Ambassador Programs

Chapter 1

Advocacy Marketing Statistics

Look at the following statistics about different marketing strategies. You will understand why the newest trend in marketing is the implementation of customer advocacy:

> About 30% of people on the internet use ad blockers. The implication of this is that 30% of people will never see your paid ads online. But you can reach these people through their family and friends on the socials.

> The average person on social media has over 400 connections. These include family, friends, colleagues, and other acquaintances. So then, if only one advocate shares your content, you could reach as many as 400 people through that person alone.

Now imagine if you have 100 or say, 1,000 advocates. As you have more advocates, your organic reach will also increase.

> About 80 to 92 percent of people admit that word-of-mouth recommendations influence their purchasing decisions. They trust the people in their social circles and are more likely to buy the products and services they recommend. Trust is one of the main strengths of advocacy marketing.

> 76 percent of people trust user-generated content (UGC) more than ads. In their view, UGC is from normal people who are objective and are only sharing what they know to be true. They believe that brands cannot be objective about their product, and hence, should not be trusted.

> The average ROI that brands generate from advocacy marketing is 650 percent. This means that for every dollar you invest in advocacy marketing, you should get an average of 6.5 dollars in return.

It is evident that brands must seek out advocates to help market and promote their products and services. If you are ready to kick off advocacy marketing for your brand, you can schedule a demo with Wooly today. Wooly software is very effective for managing and measuring brand advocacy.

Chapter 2

What Are Key Performance Metrics in Advocacy Marketing?

Key performance metrics are very important if you are implementing advocacy marketing. These metrics help you to track the performance of your marketing plan through different data points. Armed with this knowledge, you can determine how much impact the program has on your business.

You need a good app to help you track customer advocacy metrics. Wooly, for instance, will track how many advocates are engaged. It will also show you what advocates are doing for your brand. And finally, you can monitor the impact of their efforts on your company’s revenue, SEO ranking, and online visibility.

Chapter 3

How to Get Accurate Marketing Data

You need to extract information from several touchpoints if your marketing data will be accurate. This can be quite tedious if you attempt to do it on your own. But you can use a good advocacy marketing app to track and extract all the data you need.

That way, you can easily evaluate how effective your marketing campaign has been. One such effective advocacy marketing app is Wooly. You can leverage the marketing data from Wooly to formulate better marketing plans and generate more leads and sales.

Advocacy marketing can involve not only customers but also employees. If you implement employee advocacy alongside customer advocacy, you would get 5-times more web traffic. You would also have about 25% more lead generation.

Just make sure to track the value you are getting from the advocacy program. Review the performance metrics from time to time, and make better marketing decisions to increase your brand’s revenue, SEO ranking, and online visibility.
  1. As an affiliate, you earn your commission depending on the sale.
  2. When a sale is completed, you will be given a cash commission that often continues to pay out for all follow-up purchases for the next 60-to-90 days.
  3. However, a brand ambassador marketing program is often much more sustainable, keeping continuity to boost up business branding because the ambassador believes in the brand’s mission.
Chapter 4

Affiliate Programs VS Ambassador Programs

Improve your perceptions about affiliate programs vs. ambassador programs before committing to either form of online marketing. Affiliate programs are launched on the internet. Here, affiliates post ads and content for the advertisers on their sites for product promotion. An affiliate is not bound to work for a single employer. He has a reliable network to communicate with the world of digital marketers and companies. Ambassador programs are generally not commission-based.

An ambassador seeks to boost a brand’s awareness and image through creating hand-crafted reviews and social media posts that aim to introduce the product to new customers. He has used the brand, and then he decides to join the ambassador program. Buyers are also turned into brand ambassadors when they have a good experience with the brand and seek to promote it to their close friends and family as well.

Are Brand Ambassadors Really Just Affiliate Marketers?

Many new online marketings get confused between affiliate marketers and brand ambassadors. After getting an initial dose of online marketing education, many young marketers ask, “are brand ambassadors really just affiliate marketers?” Here, brand ambassadors have the significant role of convincing their close network about the true value and benefits for their brands. Their influence can often help to transform the brand image and bottom line for the brands they endorse and promote.

Endorsing a brand as an ambassador certainly does not make you rich over night, but it does come with a number of strong benefits because brands value the added promotion and compensate their ambassadors with many enticing perks. Similarly, an affiliate cannot expectsmooth returns without converting customers into buyers and that takes time. Brand ambassador and affiliate marketing programs are two very different platforms that can help brands grow and scale on the internet.

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