The Data Behind Advocacy Marketing

Advocacy Marketing Statistics

> About 30% of people on the internet use ad blockers. The implication of this is that 30% of people will never see your paid ads online. But you can reach these people through their family and friends on the socials.

> The average person on social media has over 400 connections. These include family, friends, colleagues, and other acquaintances. So then, if only one advocate shares your content, you could reach as many as 400 people through that person alone.

Now imagine if you have 100 or say, 1,000 advocates. As you have more advocates, your organic reach will also increase.

> About 80 to 92 percent of people admit that word-of-mouth recommendations influence their purchasing decisions. They trust the people in their social circles and are more likely to buy the products and services they recommend. Trust is one of the main strengths of advocacy marketing.

> 76 percent of people trust user-generated content (UGC) more than ads. In their view, UGC is from normal people who are objective and are only sharing what they know to be true. They believe that brands cannot be objective about their product, and hence, should not be trusted.

> The average ROI that brands generate from advocacy marketing is 650 percent. This means that for every dollar you invest in advocacy marketing, you should get an average of 6.5 dollars in return.

It is evident that brands must seek out advocates to help market and promote their products and services. If you are ready to kick off advocacy marketing for your brand, you can schedule a demo with Wooly today. Wooly software is very effective for managing and measuring brand advocacy.

What Are Key Performance Metrics in Advocacy Marketing?

You need a good app to help you track customer advocacy metrics. Wooly, for instance, will track how many advocates are engaged. It will also show you what advocates are doing for your brand. And finally, you can monitor the impact of their efforts on your company’s revenue, SEO ranking, and online visibility.

How to Get Accurate Marketing Data

1. As an affiliate, you earn your commission depending on the sale.
   
2. When a sale is completed, you will be given a cash commission that often continues to pay out for all follow-up purchases for the next 60-to-90 days.
3. However, a brand ambassador marketing program is often much more sustainable, keeping continuity to boost up business branding because the ambassador believes in the brand’s mission.