Advocacy Marketing Statistics
Look at the following statistics about different marketing strategies. You will understand why the newest trend in marketing is the implementation of customer advocacy:
> About 30% of people on the internet use ad blockers. The implication of this is that 30% of people will never see your paid ads online. But you can reach these people through their family and friends on the socials.
> The average person on social media has over 400 connections. These include family, friends, colleagues, and other acquaintances. So then, if only one advocate shares your content, you could reach as many as 400 people through that person alone.
Now imagine if you have 100 or say, 1,000 advocates. As you have more advocates, your organic reach will also increase.
> About 80 to 92 percent of people admit that word-of-mouth recommendations influence their purchasing decisions. They trust the people in their social circles and are more likely to buy the products and services they recommend. Trust is one of the main strengths of advocacy marketing.
> 76 percent of people trust user-generated content (UGC) more than ads. In their view, UGC is from normal people who are objective and are only sharing what they know to be true. They believe that brands cannot be objective about their product, and hence, should not be trusted.
> The average ROI that brands generate from advocacy marketing is 650 percent. This means that for every dollar you invest in advocacy marketing, you should get an average of 6.5 dollars in return.
It is evident that brands must seek out advocates to help market and promote their products and services. If you are ready to kick off advocacy marketing for your brand, you can schedule a demo with Wooly today. Wooly software is very effective for managing and measuring brand advocacy.
What Are Key Performance Metrics in Advocacy Marketing?
Key performance metrics are very important if you are implementing advocacy marketing. These metrics help you to track the performance of your marketing plan through different data points. Armed with this knowledge, you can determine how much impact the program has on your business.
You need a good app to help you track customer advocacy metrics. Wooly, for instance, will track how many advocates are engaged. It will also show you what advocates are doing for your brand. And finally, you can monitor the impact of their efforts on your company’s revenue, SEO ranking, and online visibility.