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How To Start A Brand Ambassador Marketing Program

Are you trying to figure out how to start a brand ambassador marketing program? It’s a powerful marketing strategy that grows exponentially with your customer base. It does not involve expensive ad campaigns, and at the same time delivers measurable results.
Let's Talk Ambassador Marketing
Chapter 1
Andrew Simpson

Ambassador Marketing Program

Chapter 2

Benefits of Starting a Brand Ambassador Program

Chapter 3

Expert Advice on Starting a Brand Ambassador Program

Chapter 4
Bella Ridley

Started a brand ambassador marketing campaign.

Chapter 1

Ambassador Marketing Program

To start with, you need to approach your loyal customers. Find people who love your brand and are looking for an additional avenue of income. Your Facebook, Instagram or Twitter presence is anexcellent way of getting your brand message in front of thousands of potential customers in a very personal way.

Empower your brand ambassadors with a direct involvement strategy

that primarily includes organic social media growth. Encourage them to share your brand in exchange for rewards, discounts, and freebies. Also, you must get an excellent third-party app to coordinate the entire thing.

Chapter 2

Benefits of Starting a Brand Ambassador Program

The foremost benefit is that you have a loyal customer base that promotes your brand in a very authentic and genuine way. Not only that, your customer base is scalable because ambassadors are rewarded for promoting to a target audience. You can have an organic social media campaign that grows by likes and shares.

You only spend a fraction of what you would be paying for placing a Facebook Ad. Building an effective brand ambassador program is better than paid advertising because you have increased chances of accessing a target audience through friend-to-friend interactions.

Ambassadors may have their websites where they promote your products. Generally, brand ambassadors don’t engage with pay per click campaigns where affiliates have very little personal engagement with the product.

Here, it is more personal because your ambassadors are loyal users of your product or service and are promoting it naturally to their close friends and acquaintances. Besides, they also leave positive and lengthy reviews for search engines to serve up to potential future clients.

This online engagement means you have a better chance of optimizing your website on search engines. It’s much more engaging than an affiliate program, which typically lacks personal social interactions. All these benefits of starting a brand ambassador program make it an automatic choice for many top brands.

Chapter 3

Expert Advice on Starting a Brand Ambassador Program

Get expert advice on starting a brand ambassador program from businesses already using your preferred app. Visit their social page to access case studies. You can quickly learn how using a brand ambassador app can boost your marketing initiative in only a matter of days. It enables your brand to create campaigns through a simple user interface. You manage your campaigns with an ever-growing customer base of brand ambassadors.
  1. Your best bet is to use a digital product that provides a permanent setup rather than a mere one-off campaign. When you find a brand ambassador app, check for the following features—head over to their website.
  2. See if they provide extensive social listening with your referral code. You should be able to track the exact degree of engagement that your ambassadors provide.
  3. Find if they are offering sales attribution. It is a great way to tune your campaigns to the needs of your target audience. If the app doesn’t report ROI, it is not for your brand.
  4. Your ambassadors are valuable assets! The campaign portal should present the rewards they earn for being a part of your brand.
Chapter 4

Take clues from companies who have started a brand ambassador marketing campaign.

Some Tips on Building a Brand Ambassador Marketing Program

> The social media presence of ambassadors should be fair and credible.

> Find an app that measures engagement both on social platforms and across the web. For example, you should be able to engage retail executives for direct promotion of your brand at their outlets.

> Always ensure that your ambassador program is well-rewarding. You would be saving a chunk of what you would spend on social ads and PPC campaigns and allocate those funds to effectively engage and support your brand ambassadors.

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