How to Run Successful Brand Advocacy Campaigns
The first step to running a successful brand advocacy program is to use the best marketing platform. Then, you must also identify and engage the right advocates. Empower your advocates to promote your brand and track the performance of your program. Review performance metrics from your platform and formulate new goals and better strategies.
If you do these things, your brand advocacy campaigns should succeed. But remember that advocacy marketing is a life-long strategy. You must keep your advocates engaged and continue tracking performance metrics.
In the sections that follow, we will explain the different tips for running a successful brand advocacy campaign.