Jumpstart Your Brand Ambassador Campaign With the Right Rewards
Brand Ambassador Reward Program Pitfalls
Ambassador Marketing Success Is Based Primarily on Your Reward System: Get It Right!
Materials to Effectively Support Strong Brand Ambassadors
> Recognition: Sometimes, recognition is more important than anything to ambassadors. You must acknowledge them on your social media platforms or websites by publicly or privately thanking them for their efforts to promote and endorse your brand.
> Money: Monetary benefits are the foundation of many successful programs. Brands may offer a fixed percentage or amount to their brand ambassadors on the successful sale ofa product or service. Many brands increase the commission of ambassadors once specific milestones and goals are achieved.
> Exclusivity: As the brand ambassadors are people who love your products, they often value exclusivity more than other types of rewards. They want to be the first ones to know about and look at newly-launched products and services. They want to receive VIP status at events organized by your brand, and they desire to get access to exclusive products or services that are not open to the public.
> Selecting the Wrong Ambassadors: If a company is giving a high amount of creative liberty or freebies (free services or products) to their brand ambassadors, they need trust in exchange. If they want to be rewarded, they must trust that the ambassadors they are working with are reliable and sincerely want to promote their product or service to their friends and family.