Market and Sell Through People Who Love You

How To Reward Brand Ambassadors

Brand ambassadors are one of the most powerful assets of any company desiring top positions on the internet. Research says that more than 92% of people rely heavily on marketing done through word of mouth marketing over paid advertising. Also, 40% of lead generation and traffic is earned only through paid media. That’s why it is essential to build a healthy and strong relationship with your brand ambassadors and listen to their input to keep them happy. They form the most comfortable way of generating a positive reputation for your brand on the internet.
Let's Talk Ambassador Marketing
Chapter 1
Andrew Simpson

Jumpstart Your Brand Ambassador Campaign With the Right Rewards

Chapter 2

Brand Ambassador Reward Program Pitfalls

Chapter 3

Ambassador Marketing Success Is Based Primarily on Your Reward System: Get It Right!

Chapter 4
Bella Ridley

Materials to Effectively Support Strong Brand Ambassadors

Chapter 1

Jumpstart Your Brand Ambassador Campaign With the Right Rewards

If you're wondering, what rewards are most desired from brand ambassadors? Check out the ones listed below.

> Recognition: Sometimes, recognition is more important than anything to ambassadors. You must acknowledge them on your social media platforms or websites by publicly or privately thanking them for their efforts to promote and endorse your brand.

> Money: Monetary benefits are the foundation of many successful programs. Brands may offer a fixed percentage or amount to their brand ambassadors on the successful sale ofa product or service. Many brands increase the commission of ambassadors once specific milestones and goals are achieved.

> Exclusivity: As the brand ambassadors are people who love your products, they often value exclusivity more than other types of rewards. They want to be the first ones to know about and look at newly-launched products and services. They want to receive VIP status at events organized by your brand, and they desire to get access to exclusive products or services that are not open to the public.

Chapter 2

Brand Ambassador Reward Program Pitfalls

While there are not many pitfalls for brand ambassador programs, some of the most debated and common pitfalls are listed below.

> Inorganic Followers: Many brand ambassador programs have missed the opportunity to build a tightly-knit community of individuals who are interested in a single subject matter. Their inorganic growth is based on leveraging methods or marketing messages that don’t truly align with the brand or the benefits of their product or service. The most vital point of a brand ambassador is its strong connection with their followers.

> Their audience genuinely trusts their business, which increases the value of brand ambassadors. Suppose a company asks brand ambassadors to promote a product that doesn't seem organic to their genre. In that case, it could heavily backfire as the ambassador's followers would immediately pick up on the disingenuous promotion and lose trust in your brand. This is why brands should avoid creating content creation guidelines that are too narrow or strict, link needs that don’t align with true benefits, or create guidelines for captions that won’t be well received when the product or service is used or received.

> Selecting the Wrong Ambassadors: If a company is giving a high amount of creative liberty or freebies (free services or products) to their brand ambassadors, they need trust in exchange. If they want to be rewarded, they must trust that the ambassadors they are working with are reliable and sincerely want to promote their product or service to their friends and family.

Chapter 3

Ambassador Marketing Success Is Based Primarily on Your Reward System: Get It Right!

How can your brand find the right ambassadors to correctly endorse your products or services? The answer is straightforward - through trusted online platforms that help you find your superfans and that give them the proper material to create enticing user-generated content. Wooly's brand ambassador application has a powerful engine that helps you find and interact with thousands of possible brand ambassadors and customers.
  1. You can also manage your ambassadors' activities and visualize the growth of your brand, all from Wooly's simple platform. Download the application now.
Chapter 4

Materials to Effectively Support Strong Brand Ambassadors

A strong brand ambassador is only recognized when they have the right platform to meet potential companies. Wooly's Brand Ambassador Mobile App is the one-stop destination for the best brand ambassadors, and the company's looking for them.

Grow with people who love you. Request a demo today.