Market and Sell Through People Who Love You

How To Reward Brand Ambassadors

Brand ambassadors can be one of the most powerful assets for any company that wants to rank in the top positions on search engine results. Let's face it. If you have an internet presence, you want to rank as high as possible.

Customers generally distrust advertisements while making a buying decision. According to the research by Nielsen, over 92% of individuals rely on word-of-mouth marketing (WOMM) instead of paid advertisements.
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Word-of-mouth is the specialty of brand ambassadors. That's why it is essential to build a healthy and strong relationship with the individuals who join your ambassador programs. A good tip is to listen to their input and genuinely strive to keep them happy. Ambassadors make the most fitting way to form a positive reputation for your brand, especially on social media.

Let's Talk Ambassador Marketing

Chapter 1

Jumpstart Your Brand Ambassador Campaign With the Right Rewards

If you're wondering, what rewards are most desired from brand ambassadors? Check out the ones listed below.

Recognition
‍Sometimes, recognition is more important than anything to ambassadors. You must acknowledge them on your social media platforms and websites by publicly thanking them for their efforts to promote and endorse your brand.

Money
‍Monetary benefits are the foundation of many successful programs. Brands may offer a fixed percentage or amount to their brand ambassadors on the successful sale of a product or service. Many brands increase the commission of ambassadors once specific milestones and goals are achieved.

Exclusivity
‍As the brand ambassadors are people who love your products, they often value exclusive rewards, such as limited edition products, more than other types of rewards. They want to be the first ones to know about and look at newly-launched products and services. They want to receive VIP status at events organized by your brand. Also, they desire to get access to exclusive products or services that are not open to the public.

Chapter 2

Brand Ambassador Reward Program Pitfalls

While there are not many pitfalls for brand ambassador programs, some of the most debated and common pitfalls are listed below.

Organic Followers
Many brand ambassador programs have missed the opportunity to build a tightly-knit community of individuals who are interested in a single subject matter. Their organic growth is based on leveraging methods or marketing messages that don’t truly align with the brand or the benefits of their product or service. The most vital point of a brand ambassador is its strong connection with their followers.

Their audience genuinely trusts their business, which increases the value of brand ambassadors. Suppose a company asks brand ambassadors to promote a product that doesn't seem organic to their genre.

In that case, it could heavily backfire as the ambassador's followers would immediately pick up on the disingenuous promotion and lose trust in your brand. This is why brands should avoid creating content creation guidelines that are too narrow or strict, link needs that don’t align with true benefits, or create guidelines for captions that won’t be well received when the product or service is used or received.
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Selecting the Wrong Ambassadors
If a company is giving a high amount of creative liberty or freebies (free services or products) to their brand ambassadors, they need trust in exchange. If they want to be rewarded, they must trust that the ambassadors they are working with are reliable and sincerely want to promote their product or service to their friends and family.
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Chapter 3

Ambassador Marketing Success Hinge on Rewards: Get It Right!

How can your brand find the right ambassadors to correctly endorse your products or services? The answer is straightforward - through trusted online platforms that help you find your superfans and that give them the proper material to create enticing user-generated content. Wooly's brand ambassador application has a powerful engine that helps you find and interact with thousands of possible brand ambassadors and customers.

You can also manage your ambassadors' activities and visualize the growth of your brand, all from Wooly's simple platform. Request a demo and find out how you can start using the brand ambassador management app right away.

How To Reward Brand Ambassadors

Andrew Simpson

Bella Ridley

Jumpstart Your Brand Ambassador Campaign With the Right Rewards

Brand Ambassador Reward Program Pitfalls

Ambassador Marketing Success Hinge on Rewards: Get It Right!

Materials to Effectively Support Strong Brand Ambassadors

Grow with people who love you. Request a demo today.