Jumpstart Your Brand Ambassador Campaign With the Right Rewards
If you're wondering, what rewards are most desired from brand ambassadors? Check out the ones listed below.
Sometimes, recognition is more important than anything to ambassadors. You must acknowledge them on your social media platforms and websites by publicly thanking them for their efforts to promote and endorse your brand.
Monetary benefits are the foundation of many successful programs. Brands may offer a fixed percentage or amount to their brand ambassadors on the successful sale of a product or service. Many brands increase the commission of ambassadors once specific milestones and goals are achieved.
As the brand ambassadors are people who love your products, they often value exclusive rewards, such as limited edition products, more than other types of rewards. They want to be the first ones to know about and look at newly-launched products and services. They want to receive VIP status at events organized by your brand. Also, they desire to get access to exclusive products or services that are not open to the public.
Brand Ambassador Reward Program Pitfalls
While there are not many pitfalls for brand ambassador programs, some of the most debated and common pitfalls are listed below.
Many brand ambassador programs have missed the opportunity to build a tightly-knit community of individuals who are interested in a single subject matter. Their organic growth is based on leveraging methods or marketing messages that don’t truly align with the brand or the benefits of their product or service. The most vital point of a brand ambassador is its strong connection with their followers.
Their audience genuinely trusts their business, which increases the value of brand ambassadors. Suppose a company asks brand ambassadors to promote a product that doesn't seem organic to their genre.
In that case, it could heavily backfire as the ambassador's followers would immediately pick up on the disingenuous promotion and lose trust in your brand. This is why brands should avoid creating content creation guidelines that are too narrow or strict, link needs that don’t align with true benefits, or create guidelines for captions that won’t be well received when the product or service is used or received.
Selecting the Wrong Ambassadors
If a company is giving a high amount of creative liberty or freebies (free services or products) to their brand ambassadors, they need trust in exchange. If they want to be rewarded, they must trust that the ambassadors they are working with are reliable and sincerely want to promote their product or service to their friends and family.