Consistency is An Important Brand Advocacy Strategy
Anything you will successfully build in life requires consistency. The same is true for developing a strong brand advocacy program. If your online presence will be strong, you must be consistent with making blog posts, sharing special offers, and engaging with people online.
This shows customers that you care about them and builds trust in your brand. In effect, people are likely to follow you. They will look forward to your posts and engage more actively with your brand.
Create Special Offers
Promos are a very good way to build a strong and successful brand advocacy program. Everyone loves great deals, so they engage with brands that constantly offer discounts and other special deals. So you should include these in your brand advocacy campaign.
Special offers you can add to your advocacy programs include:
- Referral programs
- Introductory offers
People will support your brand and naturally promote it when you offer special deals.
Take Feedback Seriously
You cannot build a successful advocacy program if you are not listening to your customers and employees. Make sure to create outlets to get feedback from them and take feedback seriously. You can do this through:
- Online surveys
If you want to launch a social media brand advocacy program, you must pay close attention to the comments area. Customers use this area a lot. So, ensure to read the comments and give prompt replies always.
Set SMART Goals
You should set goals that are:
For instance, how much should your post shares have increased in three months? How many mentions do you aim to have on Twitter? Check the performance metrics of your advocacy programs and review your goals from time to time.
- As an affiliate, you earn your commission depending on the sale.
- When a sale is completed, you will be given a cash commission that often continues to pay out for all follow-up purchases for the next 60-to-90 days.
- However, a brand ambassador marketing program is often much more sustainable, keeping continuity to boost up business branding because the ambassador believes in the brand’s mission.