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How to Build A Brand Advocacy Program

These days, brands know that their marketing strategies must include brand advocacy. But many wonder how to build a brand advocacy program. Those who launch an advocacy program without learning the nitty-gritty of how to go about it often get frustrated in the process. It’s either they find it difficult to kick-off or the program fails.

As you read on, we will show you the basic things you should know about how to build an effective brand advocacy program. You will learn what to do to encourage passionate engagement with your brand. You will also learn how to develop a brand advocacy culture to scale your business.
Let's Talk Brand Advocacy Program
Chapter 1
Andrew Simpson

Find Efficient Advocates

Chapter 2

Make It Easy For People to Engage With Your Posts

Chapter 3

Consistency is An Important Brand Advocacy Strategy

Chapter 4
Bella Ridley

Affiliate Programs VS Ambassador Programs

Chapter 1

Find Efficient Advocates

Your advocates are at the center of your advocacy program. As such, creating brand advocates is a very important part of building your advocacy program. You should create advocates from both employees and customers alike.

The first touchpoint in creating advocates is to define your brand image.

This refers to the quality of your products or services. It also includes the kind of value and experience you deliver to your potential advocates. To build a brand advocacy program, you must make people fall in love with your brand.

When you do this, people will naturally love and become loyal to your brand. But then, how do you find these people? You can review those who engage with your online posts and engage them to actively promote your brand. But this manual process is tedious and you can miss out on a lot of people.

To solve this problem, you can automate your search by using a brand advocacy platform. The Wooly platform, for instance, will comb the web and identify those who are already promoting your brand. You can then reach out to these people and engage them in your advocacy program. You will offer them incentives and rewards to encourage them.

Chapter 2

Make It Easy For People to Engage With Your Posts

You must make it very easy for people to like, comment, repost, and share your online posts and messages. It’s better to do this with brand advocacy software.

The Wooly software is cost-effective, easy to navigate, and very reliable. What’s more, you can book a demo account to try out the software before you purchase a plan.

Chapter 3

Consistency is An Important Brand Advocacy Strategy

Anything you will successfully build in life requires consistency. The same is true for developing a strong brand advocacy program. If your online presence will be strong, you must be consistent with making blog posts, sharing special offers, and engaging with people online.

This shows customers that you care about them and builds trust in your brand. In effect, people are likely to follow you. They will look forward to your posts and engage more actively with your brand.

Create Special Offers
Promos are a very good way to build a strong and successful brand advocacy program. Everyone loves great deals, so they engage with brands that constantly offer discounts and other special deals. So you should include these in your brand advocacy campaign.

Special offers you can add to your advocacy programs include:
  • Discounts
  • Rewards
  • Referral programs
  • Introductory offers
  • Competitions

People will support your brand and naturally promote it when you offer special deals.

Take Feedback Seriously
You cannot build a successful advocacy program if you are not listening to your customers and employees. Make sure to create outlets to get feedback from them and take feedback seriously. You can do this through:

  • Online surveys
  • Testimonials
  • Reviews
  • Comments

If you want to launch a social media brand advocacy program, you must pay close attention to the comments area. Customers use this area a lot. So, ensure to read the comments and give prompt replies always.

Set SMART Goals
You should set goals that are:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-bound

For instance, how much should your post shares have increased in three months? How many mentions do you aim to have on Twitter? Check the performance metrics of your advocacy programs and review your goals from time to time.

  1. As an affiliate, you earn your commission depending on the sale.
  2. When a sale is completed, you will be given a cash commission that often continues to pay out for all follow-up purchases for the next 60-to-90 days.
  3. However, a brand ambassador marketing program is often much more sustainable, keeping continuity to boost up business branding because the ambassador believes in the brand’s mission.

Chapter 4

Affiliate Programs VS Ambassador Programs

Improve your perceptions about affiliate programs vs. ambassador programs before committing to either form of online marketing. Affiliate programs are launched on the internet. Here, affiliates post ads and content for the advertisers on their sites for product promotion. An affiliate is not bound to work for a single employer. He has a reliable network to communicate with the world of digital marketers and companies. Ambassador programs are generally not commission-based.

An ambassador seeks to boost a brand’s awareness and image through creating hand-crafted reviews and social media posts that aim to introduce the product to new customers. He has used the brand, and then he decides to join the ambassador program. Buyers are also turned into brand ambassadors when they have a good experience with the brand and seek to promote it to their close friends and family as well.

Are Brand Ambassadors Really Just Affiliate Marketers?

Many new online marketings get confused between affiliate marketers and brand ambassadors. After getting an initial dose of online marketing education, many young marketers ask, “are brand ambassadors really just affiliate marketers?” Here, brand ambassadors have the significant role of convincing their close network about the true value and benefits for their brands. Their influence can often help to transform the brand image and bottom line for the brands they endorse and promote.

Endorsing a brand as an ambassador certainly does not make you rich over night, but it does come with a number of strong benefits because brands value the added promotion and compensate their ambassadors with many enticing perks. Similarly, an affiliate cannot expectsmooth returns without converting customers into buyers and that takes time. Brand ambassador and affiliate marketing programs are two very different platforms that can help brands grow and scale on the internet.

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