Paid Advertising vs. Brand Ambassadors from an ROI Perspective
The primary way to increase your revenue and Return on Investment (ROI) is to create relevant content about your brand and promote that content to just the right audiences. Some of the strategies you’ve used to succeed in the past may not be the strategies you use to see success in the future. In the early days of content marketing, prospects could easily engage with thin content that had little to no value.
Social media companies and search engines have engaged engineers and scientists to help decipher the most important and influential content.
Leveraging math and miles and miles of computer code, the large online companies now know the impactof a piece of content and can accurately predict its importance and reach simply by analyzing the words, the author, and the network or platform on which the content was promoted.
What to Expect after Investing Your Paid Advertising Budget on an Ambassador Marketing Campaign?
Digital marketing agencies started hiring people to create valuable content like infographics and in-depth articles with the introduction of social media platforms. The benefits of brand ambassadors and paid advertising from an ROI perspective are provided below:
> A valuable audience that listens to your brand ambassador is more likely to purchase your products and services than the audience of a paid advertiser.
> Community participation increases through an ambassador because these people generally have very strong influence over their friends and family among whom they promote products and services they love. When they start a conversation, it is most likely to be viewed as sincere and often penetrates much deeper into the mind of the consumer. This not only increases your brand awareness, but the personal endorsement generally increases the probability of closing the sale for your product or service.
> Investing in a brand ambassador program will ensure that your content, i.e., product or service, is being promoted for the right reasons to the right audience for a much longer period of time. The rewards range from small freebies all the way up to large substantial cash payouts. On the contrary, paid advertising could be very expensive in the long run with little or no benefits compared with an investment in a brand ambassador.
> Paid advertising may be beneficial if your team is already spending 10-12 hours a week on free marketing resources to create a strong reputation for your brand on the internet. However, if you solely depend on paid advertising for revenue generation, your strategy will heavily backfire. Investing in many brand ambassadors who have a strong connection with your brand can easily take your products and services to new heights without much effort.