Market and Sell Through People Who Love You

Brand Ambassadors Vs. Paid Advertising

Do you need some help deciding when to invest in ambassador marketing instead of paid advertising? This article may be just the right resource for you and your brand. Whether you are currently promoting your brand using free marketing methods or you have a healthy budget to pay for online marketing, these tips will help you keep your right foot forward and see success with your marketing efforts.
Let's Talk Ambassador Marketing
Chapter 1
Andrew Simpson

Paid Advertising vs. Brand Ambassadors from an ROI Perspective

Chapter 2

What to Expect after Investing Your Paid Advertising Budget on an Ambassador Marketing Campaign?

Chapter 3

Looking to Transition Your Marketing Dollars From Paid Advertising to Brand Ambassadors?

Chapter 4
Bella Ridley

Materials to Effectively Support Strong Brand Ambassadors

Chapter 1

Paid Advertising vs. Brand Ambassadors from an ROI Perspective

The primary way to increase your revenue and Return on Investment (ROI) is to create relevant content about your brand and promote that content to just the right audiences. Some of the strategies you’ve used to succeed in the past may not be the strategies you use to see success in the future. In the early days of content marketing, prospects could easily engage with thin content that had little to no value.

Social media companies and search engines have engaged engineers and scientists to help decipher the most important and influential content.

Leveraging math and miles and miles of computer code, the large online companies now know the impactof a piece of content and can accurately predict its importance and reach simply by analyzing the words, the author, and the network or platform on which the content was promoted.

Chapter 2

What to Expect after Investing Your Paid Advertising Budget on an Ambassador Marketing Campaign?

Digital marketing agencies started hiring people to create valuable content like infographics and in-depth articles with the introduction of social media platforms. The benefits of brand ambassadors and paid advertising from an ROI perspective are provided below:

> A valuable audience that listens to your brand ambassador is more likely to purchase your products and services than the audience of a paid advertiser.

> Community participation increases through an ambassador because these people generally have very strong influence over their friends and family among whom they promote products and services they love. When they start a conversation, it is most likely to be viewed as sincere and often penetrates much deeper into the mind of the consumer. This not only increases your brand awareness, but the personal endorsement generally increases the probability of closing the sale for your product or service.

> Investing in a brand ambassador program will ensure that your content, i.e., product or service, is being promoted for the right reasons to the right audience for a much longer period of time. The rewards range from small freebies all the way up to large substantial cash payouts. On the contrary, paid advertising could be very expensive in the long run with little or no benefits compared with an investment in a brand ambassador.

> Paid advertising may be beneficial if your team is already spending 10-12 hours a week on free marketing resources to create a strong reputation for your brand on the internet. However, if you solely depend on paid advertising for revenue generation, your strategy will heavily backfire. Investing in many brand ambassadors who have a strong connection with your brand can easily take your products and services to new heights without much effort.

Chapter 3

Looking to Transition Your Marketing Dollars From Paid Advertising to Brand Ambassadors?

Look no further than the online mobile application of brand ambassadors from Wooly. They seamlessly help you drive sales with your customers by finding your customers who naturally speak about your product and want to endorse your brand with their online network. Your task using Wooly's application is straightforward - find your brand ambassadors, arm them with the right marketing campaigns and messages to share with their friends, and analyze their success to optimize your marketing dollars.

The platform provides a centralized experience to ensure your comfort and accessibility to top features like:
  1. Visualize sales, purchases, ROI, and reaction to user-generated content on social media.
  2. Observe the response from people who talk about your brand, product or service across the web.
  3. Connect your social and eCommerce accounts to see the complete picture of your progress and measure your brand ambassador program ROI.
Chapter 4

Materials to Effectively Support Strong Brand Ambassadors

A strong brand ambassador is only recognized when they have the right platform to meet potential companies. Wooly's Brand Ambassador Mobile App is the one-stop destination for the best brand ambassadors, and the company's looking for them.

Grow with people who love you. Request a demo today.