Decide Where to Invest Your Marketing Dollars: Brand Ambassadors or Referral?
It is critical for marketers and brands to understand the brand ambassador role, and clearly map out how the brand will enhance loyalty with new customers through brand ambassador efforts. They are vital performers to boost brand perception and smooth out situations when brands experience turbulence in different communication platforms across the web.
The referral programs attract people by giving links to visit the sites for obtaining promotional codes/discounts to have freebies. For every sale, the referrer gets a reward or incentive.
On the other hand, brand ambassadors build user-generated content or leverage brand-sponsored campaigns to increase brand, product or service awareness and to increase sales for brands they love. They create fantastic blogs and well-written content to showcase brands they support and want to help build.The brand ambassador motivates customers to buy the products for which they have a high utility.
You must decide where to invest your marketing dollars: brand ambassadors or a referral program.
Indeed, a referral marketing program is cost-effective as those acting as referrers will earn profits based on the volume of referrals. Brand ambassadors earn perks, discounts, freebies, and rewards from brands they want to support. Brand ambassadors reinforce the foundation for quick customer engagement and invite others to gain exposure to brands they may have missed.
What Are the Pros and Cons of Launching a Referral Program?
Today business grows through the chain of marketing referral systems. People learn about new products through blogs, social posts, emails, or paid ads that all have a common denominator, alink with a referral code. However, clients who want a more significant revenue result should not depend on the stereotyped referral system. There are many pros and cons of launching a referral program.
While considering the advantages of running an online customer referral program, you have to keep in mind the initiative’s positive impact.One key advantage is the decreased cost to refer your products or services to others in a much more personal way.
Customers click on the links and visit the websites to claim discounts. If those in the referral program get financial benefits, they recommend it to friends. So, referral programs continue to enjoy wide implementation and continued success in many different online and offline industries.
However, the cons of referral programs include the uncertainty to track the business’s growth. You may fail to get a consistent response every month through those engaging in your marketing referral program. Plan to use other alternative solutions like hiring brand ambassadors for increased brand loyalty and customer retention.