Market and Sell Through People Who Love You

Brand Ambassador Vs. Influencer

Today, you will come across thousands of closely-related terms on the internet. Hundreds of these terms are so closely related that it can be a task to correctly understand and attach the right meaning to the right term or phrase on the internet. A great example of this ambiguity is found with the definition between brand ambassadors vs. influencers. In the following sections, we will clearly define the difference between these commonly confused marketing terms. By the end of the article, we hope you get tips on finding the best brand ambassadors who can scale your brand.
Let's Talk Ambassador Marketing
Chapter 1
Andrew Simpson

Differences Between Brand Ambassadors and Influencers

Chapter 2

Brand Ambassador Vs. Influencer

Chapter 3

Why Are Brand Ambassadors More Effective Than Influencers?

Chapter 4
Bella Ridley

Materials to Effectively Support Strong Brand Ambassadors

Chapter 1

Differences Between Brand Ambassadors and Influencers

What Are Influencers?

If you are active on LinkedIn, Twitter, Facebook, or Instagram, you might have heard the word influencer. Influencers are people on social media or other online sources who have a large network of individuals who listen to their voice and follow them. At times, influencers promote services and products for others in exchange for monetary benefits. Influencers can be big celebrities who have a large base of followers on social media, but anyone with a substantial following may also be an influencer on the internet. For instance, celebrities like actors or national award winners can be influencers, but young kids and teenages can also be influencers if enough people listen to them and respect their opinions.

The concept of an influencer has evolved over time; as we moved away from strictly defining an influencer as a celebrity and now recognize that anyone with a substantial following can becomeinfluencers on the internet.

Companies often look for influencers discussing topics about their industry, brand, or product that fit into the same genre and have influence over people similar to their customer base. This helps companies reach out to their target audience effectively. Companies look for people who already have a strong online presence and solicit them to discuss their product, or service with their network to help promote their brand.

Chapter 2

Brand Ambassador Vs. Influencer

Brand ambassadors, on the other hand, are individuals who love a brand, product, or service and naturally want to tell their friends and family about it because they genuinely want others to experience similar benefits as they have enjoyed. Ambassadors do not necessarily work for monetary benefits.

Brand ambassadors have many characteristics that make them similar to influencers, yet their motives are deemed more pure and genuine and the desire to share a message about the product or service is self-promoted. Here are a few differences between brand ambassadors and influencers:

> Influencers generally build a network for monetary gain and companies come to them to exploit the promotion of their business in return for some form of financial gain. Brand ambassadors have a good experience with a brand and want their family and friends to realize similar benefits.

> The primary motivation to share a product or service endorsement with others for Influencers is based on monetary gain, i.e., to sell a service or product by representing it. While, the primary focus of a brand ambassador is placed on the happiness, health, and enjoyment of their close friends and family.

> Brand ambassadors leverage their personal connections with family and friends to help educate others on great services and products. Influencers may or may not have had a positive experience with a product or service, but will promote it for financial gain.

However, one of the most significant differences between the two is the type of collaboration that they have with the brand they want to endorse.

Chapter 3

Why Are Brand Ambassadors More Effective Than Influencers?

Influencers have specific contractual goals they hope to achieve for their clients over a predefined period of time. They might share one or two posts about the company's services or products and never talk about them again.
  1. However, brand ambassadors represent a company for a much longer period of time. They could run many campaigns for the brand in which they share multiple posts connected to the company.
  2. To answer the seemingly complex question, ‘Is a brand ambassador simply an influencer?,’ we look at the inward motivations of the two different groups. Influencers, oftentimes, are driven by money, brand ambassadors are driven by love and passion for a product or service.
  3. If you're wondering how brand ambassadors influence their friends and family to buy products, you should understand that they are committed to a company for a long time and are sincerely interested in their long-term growth and success.Brand ambassadors work for little or no rewards because they honestly love your brand's products!
  4. If you're looking for a company that accurately provides the best ambassadors for your brand, check out the brand ambassador application designed by Wooly.
Chapter 4

Materials to Effectively Support Strong Brand Ambassadors

A strong brand ambassador is only recognized when they have the right platform to meet potential companies. Wooly's Brand Ambassador Mobile App is the one-stop destination for the best brand ambassadors, and the company's looking for them.

Grow with people who love you. Request a demo today.