Ensuring Brand Ambassador ROI
Here’s some expert advice on boosting ROI with ambassador marketing. First, find out what loyal customers love about your brand, product or service. Build ambassador campaigns that focus on those strengths. Arm your ambassadors with examples of effective user-generated content. Reach out to ambassadors experiencing success with their campaigns and congratulate them on their success.
Next, your ambassadors are top buyers themselves.
They are happy to get the latest products at a discounted rate. Brands also give freebies to encourage their ambassadors or to encourage them to promote their brand more across their different social media accounts. After all, brand ambassador efforts are a far more effective approach than supporting a typical (and highly saturated) affiliate marketing campaign.
Recommendations from ambassadors extend beyond the scope of social media with offline word of mouth marketing efforts. They share your product or service with a friend, acquaintance, or colleague, or over a cup of coffee. As long as the new buyers are using referral codes, they can be tracked easily with Wooly. Given the success many other brands have experienced, you’ll get a good idea of what to expect with ambassador marketing ROI.
Long-term Effects Brand Ambassadors have on Your Brand’s ROI
Ambassadors often create innovative ways to make promoting your brand exciting and fresh. For example, unboxing videos for garments and new tech gadgets are always quick to increase brand and product awareness. The ambassadors promptly reach out to their network of friends and followers to share the newly created and engaging content. Continued sharing further ensures that new groups of viewers see these posts.
Many people who interact with brand ambassadors’ user-generated videos and posts purchase products or services with the referral codes your ambassadors gave them. Some of these new customers also become brand ambassadors which depends on the rewards you provide for your different ambassador campaigns. This chain of events should answer your question, ‘will our brand ambassador campaigns increase ROI the first year?’
