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Brand Ambassador Programs: What Ambassadors Look For Before They Support Your Brand

What are brand ambassador programs? What do ambassadors look for before they will support your brand? Once you find answers to these critical questions you unlock vast potential for Word of Mouth Marketing (WOMM) and can experience hypergrowth for your brand. Start by asking this question: what makes you think of sharing a specific brand? What are the intrinsic benefits you love when you tell your friends or family about something you love?
Let's Talk Ambassador Marketing
Chapter 1
Andrew Simpson

Brand Ambassador Programs: What Ambassadors Look for Before They Will Support Your Brand?

Chapter 2

How to Build A Strong Brand Ambassador Program to Attract Successful Brand Ambassadors?

Chapter 3

Expert Advice on Building Strong Brand Ambassador Strategies

Chapter 4
Bella Ridley

Materials to Effectively Support Strong Brand Ambassadors

Chapter 1

Brand Ambassador Programs: What Ambassadors Look for Before They Will Support Your Brand?

Every ambassador is different and what drives their likes, dislikes, and passions is vastly different. This statement is very true when considering how to motivate others to organically and authentically promote your brand. To sum it up, the motivation behind promoting a brand is as intricate and unique as someone’s fingerprint.

At a much higher level, engaging and harnessing the benefits of a brand ambassador is motivated by the impact you make on improving their overall lifestyle.

Instead of just explaining the benefits of your brand ambassador program, go a step further to explain how good you are by rewarding the people who love and promote your product or service.

What can you do to find and onboard new brand ambassadors? You can provide them with the aura of exclusivity that a members-only club creates. Naturally, they will want to be part of your organic marketing strategy when they see the exclusive benefits they can realize when they join your ambassador. These are the real benefits your brand ambassadors get from yourambassador marketing program. They can see visible results—a heightened sense of inclusion; access to freebies, monetary rewards, donations to desired charities, etc.

Chapter 2

How to Build A Strong Brand Ambassador Program to Attract Successful Brand Ambassadors?

Before you can measure the strength of a brand ambassador program, you must form the foundation of an analytical approach to find and analyze strong ambassadors. Provide your ambassadors with referral codes to include in their social content sharing. This is one way how software can help you build the right ambassador marketing campaign.

With an excellent ambassador app to support your efforts, you can follow a set of tested success rules. Start by gathering informative details from your ambassadors. Include custom questions that help you to know your customers better and to more accurately understand their reasons for endorsing your brand.

Assign them tasks on social media to gauge the extent of their social presence and power. You can often bypass the need to tap into an influencer network by leaning on your loyal customers and converting them into effective ambassadors for your brand.

Chapter 3

Expert Advice on Building Strong Brand Ambassador Strategies

First, focus on developing a close-knit community around a quality product or service that people love. Your community can live on social media, within your app, on your website, etc. Roll out the newest launches exclusively on an ambassador-only basis. Include generous referral rewards for ambassadors who perform well for your brand. Go beyond the conventional, inflexible affiliate marketing hierarchy. Be flexible and respect organic referrals with tips for new ambassadors.
  1. There’s your dose of expert advice on launching a brand ambassador campaign. While there are a number of other tips for establishing a strong ambassador network, leveraging Wooly and following these high-level guidelines can help you see immediate success. Make your ambassadors feel special and happy they are engaging with your brand beyond a simple purchase.
  2. Congratulate them on important occasions such as birthdays and anniversaries. Invite them with unique access passes to webinars and offline events. With this kind of positive engagement, your brand can experience increased ROI in a short amount of time.
Chapter 4

Materials to Effectively Support Strong Brand Ambassadors

A strong brand ambassador is only recognized when they have the right platform to meet potential companies. Wooly's Brand Ambassador Mobile App is the one-stop destination for the best brand ambassadors, and the company's looking for them.

Grow with people who love you. Request a demo today.