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Brand Advocacy Marketing Tips

You may have heard about how powerful advocacy marketing is. But your advocacy marketing strategy may fail if you don’t know the best brand advocacy marketing tips. You may be misguided if you implement an advocacy program without certain tips and strategies. As you read on, you will learn these tips and become better positioned to succeed in your brand advocacy marketing campaigns.

Advocacy campaign is all about word-of-mouth marketing strategy. This strategy can convert as many as 90 percent of your audience coverage to your consumers. And if you know what to do, these new customers can eventually become your brand advocates too.

That way, you scale your brand and increase your ROI with ease. Yes, this marketing strategy is easy. But you must be armed with tips that will make your campaign effective.
Let's Talk Marketing Tips
Chapter 1
Andrew Simpson

Successful Brand Advocacy Strategy to Scale Your Business

Chapter 2

Pay Attention to Value and Quality

Chapter 3

Measure and Fine-Tune Your Advocacy Campaigns

Chapter 4
Bella Ridley

Affiliate Programs VS Ambassador Programs

Chapter 1

Successful Brand Advocacy Strategy to Scale Your Business

What many people fail to realize is that no advocacy program can succeed if there is nothing to advocate. What does this imply? It implies that the first strategy for brand advocacy marketing is to deliver quality.

Before you start talking about marketing, you must develop strategies to deliver quality products and services.

After this, you can start talking about brand experience and how to get advocates. Implement your advocacy program on a good marketing platform. And you’ll see your business grow.

Chapter 2

Pay Attention to Value and Quality

If you deliver top-notch value, your brand will be easy to market. But if your products and services are not exceptional, it may be a little difficult to market your brand. Don’t promote customer experience or marketing programs above the value your brand delivers.

Advocacy is not first about how great your marketing programs are or how good you make customers feel. It is first about the value you deliver and the quality of your products and services.

The value and quality you deliver will define the image and reputation of your brand. And that reputation is what your fans and advocate will promote.

Chapter 3

Work on Your Brand Experience

People may not remember what you did, but they hardly forget how you made them feel. You must deliver a great experience to potential advocates. These include customers, employees, affiliates, and influencers. Make them feel good whenever they interact with your brand.

These interactions include your on-site location, customer support call line, and online interactions, among others. When your customer works into your business premises, what do they see? How do you talk to customers? How do you treat your employees? These will contribute to your brand experience.

If you can deliver a great brand experience, you will find it easy to engage advocates. These advocates will naturally share their experiences and promote your business to people.
  1. As an affiliate, you earn your commission depending on the sale.
  2. When a sale is completed, you will be given a cash commission that often continues to pay out for all follow-up purchases for the next 60-to-90 days.
  3. However, a brand ambassador marketing program is often much more sustainable, keeping continuity to boost up business branding because the ambassador believes in the brand’s mission.
Chapter 4

Affiliate Programs VS Ambassador Programs

Improve your perceptions about affiliate programs vs. ambassador programs before committing to either form of online marketing. Affiliate programs are launched on the internet. Here, affiliates post ads and content for the advertisers on their sites for product promotion. An affiliate is not bound to work for a single employer. He has a reliable network to communicate with the world of digital marketers and companies. Ambassador programs are generally not commission-based.

An ambassador seeks to boost a brand’s awareness and image through creating hand-crafted reviews and social media posts that aim to introduce the product to new customers. He has used the brand, and then he decides to join the ambassador program. Buyers are also turned into brand ambassadors when they have a good experience with the brand and seek to promote it to their close friends and family as well.

Are Brand Ambassadors Really Just Affiliate Marketers?

Many new online marketings get confused between affiliate marketers and brand ambassadors. After getting an initial dose of online marketing education, many young marketers ask, “are brand ambassadors really just affiliate marketers?” Here, brand ambassadors have the significant role of convincing their close network about the true value and benefits for their brands. Their influence can often help to transform the brand image and bottom line for the brands they endorse and promote.

Endorsing a brand as an ambassador certainly does not make you rich over night, but it does come with a number of strong benefits because brands value the added promotion and compensate their ambassadors with many enticing perks. Similarly, an affiliate cannot expectsmooth returns without converting customers into buyers and that takes time. Brand ambassador and affiliate marketing programs are two very different platforms that can help brands grow and scale on the internet.

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