The Ambassador Marketing Methodolgy
The Ideal Candidate for Ambassador Marketing
What Is Ambassador Marketing?
Powerful Ambassador Marketing Strategies
How Brand Ambassadors Connect with Your Target Audience
As you encourage one-on-one engagement between ambassadors and the target audience, your brand grows by leaps and bounds. Several major players have dedicated apps for this, but you can do it with a third-party app too.
With an advanced third-party app, you have the tools to measure the ROI on ambassador engagement. It also provides you with valuable feedback directly from your loyal customers. This allows you to work on tuning up your brand experience to involve more ambassadors.
Ambassador Marketing is Highly Effective
Studies find that building relationships with brand ambassadors and using those ties to advocate for your brand is the most successful type of influencer marketing.
In online research of 1,753 influencers and 102 marketing professionals performed by Tapinfluence and Altmeter, data was gathered about how ambassador marketing performs versus other types of marketing.
Ambassador marketing is by far the most effective type of influencer marketing brands can do. Long-term partnerships with ambassadors work 7X better than affiliate links and 50% better than brand-produced content.
While each brand may be different, there are a common ambassador efforts across campaigns.