Wooly Product Updates and Enhancements

We are continually sweetening the Wooly Platform. Stay informed on the latest and greatest updates with this ongoing index of enhancements.

April 2022

New TikTok Integration to Grow Your Brand

Wooly launched a new TikTok connection to help brands capitalize on the platform's 1 billion monthly users.

The user-friendly design of Wooly's TikTok interface enables both brands and influencers to tap into the platform's explosive growth and global popularity.

Great for Ambassadors

Ambassadors can quickly connect their TikTok accounts using the OAuth authentication method. (Note: This is the same safe technique they use to link their Facebook, Instagram, and Twitter accounts.)

TikTok Campaigns and Activities 

To get started, create a campaign that includes a TikTok activity. Wooly automatically captures videos from ambassadors who have linked their TikTok accounts. It's effortless for brands to oversee campaign activity and completion. 

Courtesy of SNO-GO

Auto-capture TikTok Videos and Metrics 

Wooly now collects TikTok videos for campaigns in the same way that we automatically pull in and save Instagram Stories and Posts.

Also, the number of likes and comments is recorded, helping brands acquire more precise social engagement analytics.

With over 3 billion downloads, TikTok is an ideal platform for marketers to reach a massive enthusiastic audience. Learn more about TikTok Marketing.

March 2022

More Control Over Campaign Submissions

Brands now have the option to manually review campaign activity before ambassadors get credit for completing the campaign. With this enhancement, you decide whether or not content matches the requirements.

  1. If you approve the submission -> the ambassador earns points or rewards for meeting the requirement. 
  2. If not, you can collaborate with the ambassador to ensure better user-generated content.

user-generated content for influencer campaigns

Previously, all entries automatically met campaign requirements. And so, brands occasionally incentivized low-quality submission. Now you make the decision.

As brands gain confidence with ambassadors and the content the produce, they can tag their profiles for automatic approval. Untagged submissions will still queue for manual review.

When new submissions need review, don't keep your ambassadors waiting by subscribing to Wooly's daily email notification.

Learn more about manually approving campaign submissions.

Add Multiple Social Handles to a Campaign

Streamline campaigns by adding multiple handles to the same campaign. This is ideal for brands with more than one social handle for different geographies or markets.

As more businesses expand their global presence, it's increasingly common for participants to @mention the social handle in their specific region.

If your brand has multiple Instagram or Facebook handles connected to your account, you can select more than one handle for a campaign. Participants can mention any specified handles in the campaign brief to complete the requirement.

January 2022

Auto-capturing Instagram Stories

Wooly now automatically captures Instagram Stories shared by your ambassadors for campaigns! All ambassadors with Instagram Professional accounts can take advantage of this new feature.

To provide an accurate picture of campaign impressions and engagement, Wooly also collects engagement data as soon as Stories expire.

Auto-captured IG Stories appear in the "Stories" tab of the campaign's content.

December 2021

Milestone Series  

Milestones, sometimes called levels or tiers, are unlocked by earning points. Advocates complete campaigns, promote brands and drive word-of-mouth sales to gain points. Upon opening a milestone, a participant receives a reward, such as discount codes, store credit, or free products.

Brands that leverage milestones optimize their ambassador and influencer marketing programs.  

  • Promotes partnerships rather than transactional relationships
  • More enticing rewards
  • Organized framework
  • Far more efficient and exciting programs
  • Boosts campaign participation and engagement

Everything you need to know about tiered programs: SMART-ER Brands Use Milestones ebook.

Recurring Referrals

Incentivize ambassadors with recurring commissions and points! Whether you offer subscriptions or just want to sweeten the pot, you may now reward your ambassadors and influencers with ongoing referral benefits.

Simply indicate which programs should offer recurring points and commissions. Set the duration for the rewards, and ambassadors automatically receive credit for subsequent purchases made by the same customer.

Note: Recurring rewards are based on the customer's email address.

Apply Shareable Code Via Referral Links (Shopify)

By sharing their referral links and shareable codes, ambassadors and influencers drive word-of-mouth sales. Referral links have the advantage of a 30-day cookie, extending the attribution window. But the drawback with referral links is that they don't offer a discount to friends, family members, or followers who click the link.

Shopify brands can now configure referral links to apply the advocate's shareable code to link clicks automatically. Prospective customers have even more motivation to purchase after clicking a referral link.

PRO TIP: Drive more link clicks from IG Stories

The timing of this new feature is right in sync with Instagram allowing all users to add Link Stickers. Once you enable reoccurring rewards, advocates simply need to mention referral links or include them in their IG Story Link Stickers. All their followers will also get their discount by clicking the referral link. So easy!

Sales Attribution Report 

Now the Sales Attribution Report includes the total number of clicks generated by advocates. The report highlights total clicks, new customers, referred revenue, personal orders revenue, and total revenue.

New Zapier Actions

Zapier unites Wooly data with your entire tech stack. We have added new Zapier actions that make it easier than ever to seamlessly connect your data with other products, such as creating new Wooly contacts when a contact is added to your CRM like HubSpot, Salesforce, and others.

The latest Zapier actions available with Wooly:

  • Add contact 
  • Find contact
  • Update contact


Automated Personal Discount Codes

Once new advocates are approved, they will automatically be assigned a personal discount code. Program members no longer need to log into the advocate portal to be issued a discount code. 

If a member already received a discount code from the program, Wooly recognizes this. An additional discount code is not allocated.  

Open a Shopify Discount Code  

Adjusting your Shopify discount code is easier than ever. Wooly's discount rule now has a link that takes you directly to the discount code in your Shopify store. You can edit Shopify discounts, and all the changes seamlessly integrate into your Wooly account.

Add Shareable Codes to Campaigns

Earlier in 2021, we made it easier to add discount codes to campaigns as incentives for joining or completing campaigns. In this release, we made it easier to add shareable discount codes to campaigns, encouraging participants to share a code with their friends and family.

Simply select a shareable discount code in the “Discount Code you want participants to share” section of the campaign builder. When participants join the campaign, they will be prompted to customize and share the code.

Export Options

When exporting your contact list from Wooly, you may include the contact’s referral links. This is beneficial when you want to use a third party email provider to email your contacts and want to include their referral link to remind them to keep sharing your link with their friends and family.

November 2021

Advocate Portal

The advocate portal has undergone a significant design refresh. Major enhancements are:

  • Onboarding progress bar 
  • Streamlined home page
  • Quickly see and access referral link and shareable code 
  • Tab bar to jump between referrals, campaigns, and rewards
  • Milestones bar

The updates focus on making it easier for brand advocates to access their information quickly. Plus, they form the groundwork for introducing several new features on our roadmap, including Milestone Series. 

The navigation menus are consolidated into a single menu with simple navigation to access profile information, such as social connections, payment info, and brand questions.

Points as Campaign Incentives

Campaigns are a foundational strategy for brands to engage with influencers, ambassadors, and customers. A core feature of campaigns is to reward participants for joining and completing the campaign. The rewards establish a positive feedback loop between the brand and its advocates. 

Budgeting for and fulfilling rewards every month can be a challenge. Offering points as a campaign incentive is the perfect way to encourage participation and long-term engagement without constantly thinking about rewards. 

Points as Referral Rewards

Offering points for referrals is a smart way to reward advocates for driving sales without the overhead that comes with cash payments. 

  • Reward advocates with points for driving referrals 
  • Mix and match commissions and points based on each of your communities
  • Auto-approve point rewards

Another notable benefit is that the rewards advocates receive from unlocking milestones can be discount codes, store credit, and free products, deepening the advocates' relationships with the brand. 

To get started, view the guide on setting up referral points

September 2021

Zapier Integration

Zapier helps you construct highly efficient, rock-solid automated workflows by integrating Wooly with your existing marketing and ecommerce ecosystem. With Zapier, you can sync more than 3,000 web apps and software platforms, even if Wooly doesn’t have an existing integration. The numerous possibilities are sure to save time and keep your team humming.

Connect your Wooly account to Zapier >>
Some popular Zaps that Wooly customers automate.

* Slack notifications when new applicants are ready for approval.
* Shopify tags to offer custom shopping experiences.
* Syncing contact lists with email automation platforms such as Klaviyo.

We plan to add many more Zaps. So if you’re looking for a specific integration, please let us know.

Learn more about Wooly integrations >>

TikToks, Instagram Reels & Facebook Stories

Tap into the creativity and virality of TikToks and Reels by including them in your campaign activities. Wooly now supports links to TikToks, Instagram Reels, and Facebook Stories content.

As with Instagram Stories, advocates upload a screenshot of their Facebook Story. TikTok and Instagram don't yet provide APIs for TikToks and Reels, but in the meantime, participants can add links to the content they created.

Bulk Download Campaign Images

Quickly download all the user-uploaded content from your campaigns. Previously you were limited to downloading a single image at a time. Now you can select and download multiple images at once. The downloaded files are the originals from the advocate.

UGC is considered the most dependable, honest, and genuine type of content.

Now it's super easy to download any of your UGC and repurpose it in your marketing and ecommerce projects.

Learn all about user-generated content >>

Search Contacts By Discount Rules & Codes

Expedite support requests involving discount codes by quickly searching for the contact who has been assigned to a specific code.

Additionally, monitor the health of your programs by finding contacts who haven't yet customized their shareable discount codes.

Tag Program Members in Shopify

Shopify tags are the newest feature for Wooly and Shopify users. The integration streamlines your ambassador and ecommerce workflow. Plus, automating Shopify tags unlocks a bundle of possibilities.

Additionally, monitor the health of your programs by finding contacts who haven't yet customized their shareable discount codes.

Learn how to tag program members in Shopify >>

Wooly automatically creates tags for each program. The tag tells third-party apps like Shopify and Klaviyo if a customer belongs to an advocate program.

And here's where it gets exciting. When a Shopify customer is also one of your tagged advocates, then they can enjoy:

  • A personalized shopping experience
  • Exclusive products, pricing, and shipping options
  • Pre-set discounts for each program
  • Automated discounts without entering a code
  • Free shipping on every order
  • Unique items for different programs
  • And more!

Find out how to customize your ecommerce store with Shopify Tags >>

See Sales & Referrals in Your Currency

Your Wooly brand portal now displays all monetary amounts in your brand's default currency.

Orders received in different countries automatically convert to the correct currency. This means financial reporting and payments are seamless, accurate, and consistent.

Contact Wooly's customer support team if you would like to change your currency setting.

Automated Refunds & Cancellations for Shopify

Previously, canceled or refunded orders were not sent from Shopify to Wooly, requiring manual work on your part to not reward or report on these orders.

Now Wooly captures ALL refunds and cancellations from Shopify.

  • Data and dashboards are up to date!
  • Sales attribution and commissions are automated
  • No manual reconciliation
  • You save time!

Automated Refunds & Cancellations for Shopify

Previously, canceled or refunded orders were not sent from Shopify to Wooly, requiring manual work on your part to not reward or report on these orders.

Now Wooly captures ALL refunds and cancellations from Shopify.

  • Data and dashboards are up to date!
  • Sales attribution and commissions are automated.
  • No manual reconciliation.
  • You save time!

August 2021

Automatic Email Notifications

Stay on top of your programs by turning on Wooly email notifications.

Receive email alerts daily, weekly, or monthly when:

  • A new program application was submitted
  • Pending referral rewards and payments
  • New campaign incentives need fulfillment

Learn more about email updates on your brand ambassador progress and activities by clicking here.

Get notified about important events >>

Get the Full Picture

Marketers love tracking their customer's journeys, so Wooly created Contact Timelines to give you the same insights for ambassadors.

Find contact history and add notes by clicking the Timeline tab.

  • Application date
  • Programs
  • Campaign invitations
  • Participation in campaigns
  • Campaign invitations
  • Referrals
  • Purchases
  • Incentives and rewards
  • Payments
  • Notes to augment history

User Access

Now you can limit team member visibility of contacts and programs by program, country, or both.

Setting access rights is extremely useful and prevents contacts from accidentally being added to a campaign, and protects high-profile personal information.

Importing Contacts

When importing contact lists via CSV, you have two more options.

  1. Automatically add contacts to designated programs.
  2. Import and add TikTok handles to contacts.

July 2021

Automated Incentives -- Now Available on Wooly

Manually fulfilling campaign incentives is time-consuming, especially for those overseeing multiple programs.

Wooly just automated campaign discount codes, so sending rewards to influencers, ambassadors, pros, athletes, and customers is easier than ever.

  • Minimize campaign busywork
  • Streamline product seeding
  • Show instant appreciation
  • Flexible timing of incentives
  • See outstanding incentives

Learn more about Automatic Incentives >>

June 2021

Introducing Referral Rewards

Wooly now has Referral Rewards and commissions built right into the platform!

The Wooly suite is excellent for activating, optimizing and scaling advocacy programs with people who love your brand. But, in the past, you've had to use other tools to send payments and rewards. Not anymore!

Measure and understand all your social campaign AND referral data in one place. No need to mix various spreadsheets, management and payment software.

  • Create affiliate-style referral payments
  • Reward your top referring advocates with commission on sales
  • Quickly review and approve advocate payments
  • Send PayPal payments within the Wooly Platform
  • Send Venmo payments via the Wooly Platform

Learn all about Referral Rewards >>

Customizable Rewards

It's easy to send advocates monetary payments, discounts, and merchandise. Also, fulfill payments for one-time projects such as content, referrals and campaigns.

Track activities and results at three different levels:
1. Program
2. Campaign
3. Advocate

Referral Rewards are available to every Wooly user. Before you start compensating your ambassadors and influencers, configure your rewards and integrate a PayPal account.

Follow the steps in the Referral Rewards guide link below. Contact your CSM if you need help or have any questions.

Getting started with Referral Rewards >>

Referral Rewards Are a Standard Wooly Feature

All plans automatically include Referral Rewards. Wooly does not charge any additional fees or transaction charges for sending payments from the platform!

Getting started with Referral Rewards >>

April 2021

Supercharge Referral Marketing with Pre-Generated Codes

Manual discount rules aren’t so manual anymore! Load them up with pre-generated codes from your store and get all the benefits of Shopify-linked discount rules. While Manual Discount Rules allow many brands to assign custom codes, this can be time-consuming and cause delays for advocates.

We're excited to announce several enhancements to help simplify managing your advocacy programs.  

  • Add pre-generated codes to discount rules
  • Leverage manual discount codes in Programs
  • Tap into the power of Buy X, Get Y codes
  • Loads of improvements from your feedback - thank you!

Add Pre-Generated Codes to Discount Rules

We are excited to announce that now you can add pre-generated codes to a manual discount rule.

Plus, Wooly can automatically assign codes to advocates, just like with Shopify-linked discount rules. Wooly will then automatically assign codes to advocates, just like with Shopify-linked discount rules. This is a huge time saver for brands running stores on platforms other than Shopify because you can pre-generate discount codes and import them into Wooly for automatic distribution via campaigns, programs, etc.

The new feature also includes the ability to get notifications when your pre-generated codes drop below a designated threshold so you can replenish the list of codes before they run out.

How to set up manual discount codes >>