Privacy Policy

The team at Wooly, Inc. (“Wooly”) is committed to protecting the privacy of our customers and their information. This Privacy Policy applies to both our website, (the Site), and our software, data, and other services (the Service). A

Additionally, it is available for anyone who wishes to understand how Wooly uses personal and public information.

The team at Wooly, Inc. (“Wooly”) is committed to protecting the privacy of our customers and their information. This Privacy Policy applies to both our website, (the Site), and our software, data, and other services (the Service). Additionally, it is available for anyone who wishes to understand how Wooly uses personal and public information.

Wooly's purpose is to provides software, data, and services to help our customers build stronger, more meaningful relationships with their customers and ambassadors. Our clients, generally brands that people purchase from every day, use Wooly to treat their customers more as humans and less like numeric identifiers meant for thoughtless, automated advertising and emails.

This Privacy Polices covers our practices of collecting, processing, and using data. You should not use the Site or Services if you do not agree to this Privacy Policy.

In accordance with our commitment to privacy and security, we will update this Privacy Policy as processes, regulations, and practices dictate. We will send email updates for significant changes and encourage you to periodically review this Privacy Policy.

If you have questions, concerns, or complaints about this Privacy Policy or our use of the information provided to us, please email our appointed Data Protection Officer at or contact us at:

Wooly, Inc. (a Delaware Company)
3451 Triumph Blvd Suite 200
Lehi, UT 84043

Privacy Policy

1.0 Use of the Service by Wooly and our Customers

1.1 The Wooly Service

Wooly provides software, data, and services to help customers and companies (“Customers”) build stronger, more meaningful relationships. Our customers, generally brands that people purchase from every day, use Wooly to treat their customers or end users (“End Users”) more as humans and less like numeric identifiers meant for thoughtless, automated advertising and emails.

For example, the combination of software, data, and services within Wooly can help a brand match a tweet or Facebook post to an End User for better, more timely service or reward a brand’s ambassadors who engage socially on a regular basis.

Data, including some Personal Information, is added to the service when (1) Site visitors and Service users provide their contact information, (2) Service users provide their data to use the Service, and (3) Wooly processes data from its partners and social networks.

1.2 Use by Wooly

We collect information from our Site visitors and Customers for our own marketing, sales, and support efforts. For example, we receive name, email and phone number when someone contacts us or registers an account. This Privacy Policy governs how that information is used, disclosed and protected.

1.3 Use by Our Customers

Our Customers use the Service as part of their own marketing, support, and social media programs. As part of the Service, our Customers may provide information to Wooly that may include Personal Information on their End Users. This information belongs to the Customers and is used, disclosed, managed and protected by them according to their privacy policies and is not subject to this Privacy Policy.

Wooly processes Customer information in accordance with our agreements, and stores it on our service providers’ servers, but we do not have control over its collection and management. Our service terms prohibit us from using that information, except as necessary to provide and improve the Service as permitted by this Privacy Policy, and as required by law. Wooly does not share this information across Customers or sell this data to third parties.

We have no relationship with End Users who provide Personal Information to our Customers. As such, Customers control and are responsible for correcting, deleting and updating any Personal Information that they collect from the End Users. This information is never shared across Customers or sold to third parties.

Customers are required to obtain any necessary consents or authorizations from End Users with regard to any Personal Information they collect and transfer to Wooly Additionally, Customers agree not to provide Wooly with Sensitive Information belonging to End Users, including personal identifiers (Social Security numbers, passport numbers, driver’s license numbers), certain restricted demographic details (race, ethnicity, religion), certain financial data (credit or debit card numbers, personal financial account info), and medical, physical or mental health information.

In addition to the information provided by directly by Customers or indirectly through Customers’ use of the Service, Wooly processes data available from its partners, social networks, and other public sources. To do this we may transfer Personal Information to companies that help us provide our Service. Any transfers are covered by the service agreements with our customers and data protection agreements with our partners.

In connection with the Service, Wooly is a data processor and the Customer is the data controller.  Wooly recognizes a person’s right to access, review, edit and restrict their Personal Information, and will provide Customers with reasonable assistance to fulfill any requests from End Users to access, review, edit or restrict their Personal Information. Any requests from End Users to access, review, edit or restrict their Personal Information should be sent directly to the Customer.  Any requests sent directly to Wooly will be promptly referred to the Customer.

2.0 What information do we collect?

2.1 Customers of the Site and Service

We collect information from you when you sign up on our site, subscribe to our newsletter, respond to a survey or fill out a form. During account sign up on our site, as appropriate, you may be asked to enter your: full name, e-mail address, phone number and connect with social media accounts. We do not store any billing information on our servers as we utilize our payment gateway’s PCI DSS Compliant system to manage and store all billing information needed for our services.

2.2 Customers’ Information

We receive data (“Provided Information”) from our Customers to help them better serve their End Users. This data may include Personal Information, including email, address, phone number, and purchase history.  We recognize the high importance for the security of this data. It is not sold or shared. Additionally, Wooly requires that Customers have consent to access and use the Provided Information before processing.

Wooly also enables Customers to collect and process publicly-available social media information pertaining to End Users. This data may include social profiles, profile photos, professional information, and personal information such as basic demographic data like age, gender, and location.

3.0 How do we use your information?

3.1 Customer Information

We utilize this data for the performance of the contract we have with you and for the reports, communication, and other required information that we must share with those who utilize our site and services. We do not sell, share or disclose Customer data except as provided herein.

Any of the information we collect from you may be used in one of the following ways:

  • To helps us to better respond to your individual needs while using our services.
  • To improve our website
  • To improve customer service and more effectively respond to your customer service requests and support needs.
  • To send periodic emails with information and updates pertaining to your account, in addition to receiving occasional company news, updates, related service information, etc.

Note: If at any time you would like to unsubscribe from receiving future emails, we include unsubscribe instructions at the bottom of each email that requires a subscription.

We generally retain your information as long as necessary for the performance of the services and to comply with our legal obligations.

3.2 End User Information

Wooly processes data on behalf of our Customers to help them understand, serve, and delight their End Users. This data is used within a contact relationship management solution. Wooly does not share, sell, or transfer this data.  Additionally, Wooly requires that the Customers have consent to collect and process the data.

Information provided by or obtained at the request of a Customer will be retained until the shorter of (1) as long as necessary to provide the service to Customers, or (2) the End User decides to restrict, edit or remove information from the Customer’s systems and the Customer requests that Wooly edit, restrict or remove that data. End Users have the right to object to the processing of their Personal Data at any time, and such requests should be made directly to the Customer. If Wooly receives such a request directly from an End User, we will address it in a timely manner and pass along to the Customer to ensure fulfillment of the request if appropriate

4.0 How is data shared?

4.1 Service Providers

Wooly uses a third party service providers to help us provide our services. In order to facilitate the services. These service providers may have limited access to your information as necessary to perform these services on our behalf, and are contractually bound to protect and to use your information only for the purposes for which it was disclosed and consistent with this Privacy Policy.

4.2 Compliance with Law, Responding to Legal Requests, Preventing Harm, and Protection of Yours or Our Rights

Wooly may disclose Personal Data if it believes in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with applicable laws, including laws outside your country of residence; (c) to respond to requests from public and government authorities (including authorities outside your country of residence) or to respond to subpoenas; and/or (e) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or Terms of Use. In addition, under certain applicable laws, individuals may have the right to require that we disclose to them their information (including Personal Data) that we store in our Database. Wooly will make such disclosures required by law, but we will not disclose the source of that information unless required by law.

4.3 Aggregated Data

We may also share aggregated information (information that no longer identifies or references an individual user, i.e., anonymized information) for any lawful purpose, including (but not limited to) regulatory compliance, industry and market analysis, demographic profiling, marketing and advertising, and other business purposes.

5.0 How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you setup your account or access your personal information. We offer the use of a secure server. All supplied information is transmitted via Secure Socket Layer (SSL) technology and then encrypted as it is sent to our payment gateway’s secure system only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

We take precautions to ensure the security of your personal information. However, we cannot guarantee that hackers or unauthorized personnel will not gain access to your personal information despite our efforts. You should note that in using our services, your information will travel through third party systems, which are not under our control. We cannot protect, nor does this Privacy Policy apply to, any information that you transmit to other users on our systems. You should never transmit personal or identifying information to other users.

During every transaction, system user’s private information (billing account numbers, social security numbers, etc.) will not be kept on our servers as our payment gateway manages that sensitive information. We only guarantee that the information will be transferred to the payment gateway via Secure Socket Layer.

Wooly may obtain IP addresses from users. This information is used to monitor and prevent fraud, anonymously estimate demographic information, and diagnose problems.

6.0 Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties without your consent. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses

7.0 Minors

Our Services are not intended for or designed to attract anyone under the age of 18 (“Minors”). We don’t intentionally or knowingly collect personal information regarding Minors and our Terms of Use explicitly prohibit the use of our Services by Minors. If a parent or guardian becomes aware that his or her child has provided us with Personal Data without such parent or guardian's consent, he or she should contact us. We will then delete such information from our Database..

8.0 Cookies & Tracking Technology

The site uses cookies and tracking technology with Google Analytics. Cookies and Google Analytics are useful for gathering information such as operating system, tracking the number of visitors to the site, browser type, and understanding how visitors use the site. Cookies also help customize the site for visitors. Personal information cannot be collected via cookies, however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information may be shared with Google Analytics to provide us with site management statistics.

9.0 Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We do not sponsor nor are we affiliated with such third party products or services.  We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

10.0 Terms of Service

Please also visit our Terms of Service section establishing the use, disclaimers, and limitations of liability governing the use of our website and software services.

11.0 Your Consent

By using our Software and Services, you consent to this privacy policy.

12.0 Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.

13.0 How to Contact Us

Wooly, Inc. (a Delaware Company)
2701 N Thanksgiving Way #100
Lehi, UT 84043

Wooly, Inc.