Why Wooly?

October 20, 2020

Why did we create Wooly? It was simple, actually. There was no magic sauce. No war room blitzes. No five hour brainstorming sessions. Although a complex product to develop, we simply saw a problem and wanted to solve it.

Believe it or not, Wooly was named directly after our designer, Drew. He created a beautiful, yet hip sheep as the mascot of our company.  We knew that we were going to help companies learn more about their customers and followers, And sheep are...well...followers.

Shortly after we had the mascot, we needed some real names to fit this new brand and decided to choose one that reflected our new logomark. Wooly came to mind! We shared this name with trusted colleagues and got nothing but positive feedback. A simple “YES” from each recipient was all we needed to validate our new fluffy recruit. The company had a name. Wooly was born. (Thankfully, the names `Fluffy’ and `Sheeply’ just didn't feel right.)

Brand Ambassador Management Software

Here is the bigger question: why Wooly? Forget the name. What was the inspiration for the creation of Wooly? Honestly, it was relatively straightforward. There was no "magic sauce" involved. We didn't have war room blitzes. We identified a dilemma and an opportunity and resolved to solve it.

Despite the complex process to develop the Wooly brand ambassador management program, we understood a problem in the market and had to fix it.

Wooly's founders each had a background in influencer marketing. We have seen much happen in the last five years on YouTube, Instagram, Facebook and Twitter.  Influencers get paid like mercenaries to "shout out" a brand.  It all feels very...disingenuous.  

We started asking the right questions. How could we make this more authentic?

Shortly after, the light bulb was switched on. We could feel the spark, the energy, and hear the rumble.  

Why not find your most influential customers and find ways to collaborate together?

Doesn't sound all that novel now. But when the spark fired, it felt revolutionary.

Recruiting Customers

Come to find out; it's not that easy to know who your customers are! You may know how much they bought from you. You may know how many of them downloaded your app. You might even know their age and where they live.

But do you know if your customers are talking about your brand to their friends, family, and followers?

Do you know if they actually care?

Do you know if they are fans of your products and your brand?

There aren't many tools we could find to figure this out. I know this because It was my job at my last company and my ultimate responsibility to 'be the expert' on this data. That company is VERY big, on the leading edge of social media, and has more influential customers than most brands globally.

In a nutshell, Wooly DOES make it easy for you to find your most trusted customers, build real relationships with them, and empower them to talk about your brand more often, and to more people.

And the best part... we're just getting started!

If you'd like to learn more about your herd, our platform, and how you can grow your business, let us know. We're here for you.


Always with love and a little fluff,


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Grow with people who love you. Request a demo today.

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