Growth

What Is Shopify and Why Should You Use It?

February 28, 2022
Stacy Wells

Shopify has endless possibilities to help you grow your business online and make it more efficient! Check out this blog post for more information about why you should use Shopify for your business today!

If you're considering a new ecommerce platform, such as Shopify, the best way to narrow down your options is first to figure out what you need.

Do you want a platform that will handle payments, shipping, and inventory management for you?

Do you want more customization and control over your store's look and feel?

Or are you looking for something with excellent customer service that makes it easy to upgrade as your business grows?

Shopify offers all of these features, making it one of the most popular ecommerce platforms in the world.

In this article, we'll explore whether or not Shopify might be the right solution for your business. We'll cover some of the most important features offered by Shopify and take a deeper dive into some of its most popular themes and apps. Lastly, we will also share some general advice sprinkled with recommendations on choosing an ecommerce platform.

What is Shopify?

The basics...Shopify is an ecommerce platform that allows you to sell products online. You can create a customized online store, process orders, make payments, manage inventory, and ship products all from the same platform. 

Shopify stores can be set up in minutes and provide everything you need to sell online. Using the infrastructure and framework, you'll be able to create, host, and operate your own online store.

Shopify is a great option for anyone who doesn't have the technical know-how or time to set up and maintain their own ecommerce store. There's no software to install or coding skills needed. Shopify's simple interface means you can launch your store with just a few clicks!

Why Should You Use Shopify?

There are many reasons why you should use Shopify. There are a wide variety of features to help you make the most of your store. From mobile-responsive themes to built-in SEO, it's like having an entire team working for you. 

Some of the best features are payments processing, shipping, and inventory management. This makes it so much easier to run your business! 

You can also easily customize your store's look and feel by developing your unique theme using their drag-and-drop interface. Or you may select from thousands of pre-made ecommerce themes.

Additionally, Shopify offers excellent customer support, making it relatively painless to launch your store and keep it running smoothly as your company expands.

How Can Shopify Help Your Business?

Shopify offers everything you need to quickly and easily create an online store. It's easy to use, has plenty of themes, and comes with helpful apps that can be used to make your store more functional.

So, how exactly can Shopify help your business? There are many reasons why Shopify is a great ecommerce platform.

Here are some of the most important factors you should consider when choosing an ecommerce platform.

#1 - Is it affordable?

Shopify is definitely affordable. You'll only need to pay $29 per month for the Basic Shopify plan, which includes all the features you'll need to get started. This is especially important if you're still trying to determine if your business will succeed.

#2 - Is the ecommerce software easy to use?

Unlike other platforms that require professional knowledge, Shopify is designed for complete beginners. However, it's robust enough to handle enterprise businesses. You can set up ecommerce in minutes and start taking orders right away. And since it's so intuitive, you won't have any trouble making changes down the line when your business starts growing.

#3 - Are there baked-in themes and apps?

Shopify gives you dozens of different pre-built themes from which to choose and over 500+ apps that offer a range of functions (such as social media marketing or SEO) at no additional cost. Because of this, you no longer need to spend money on hiring a designer or developer only to add new functionality.

Shopify Features to Consider

Many features make Shopify a powerful ecommerce platform. The top or most notable features include ease of use, customizable themes, mobile optimized, fully Integrated payment options such as Stripe, and a suite of marketing tools. We will explore these components more later in the article.

Shopify is easy to set up and use, making it perfect for entrepreneurs just starting their online stores. The themes are customizable and mobile-optimized, which means you can have an aesthetically pleasing online store that also performs well on mobile devices.

You'll never have to leave the site or deal with any clunky interfaces as everything is in one place.

You can also integrate your own payment options with Shopify and don't have to worry about security or fraud because Shopify handles all of those details for you.

They offer marketing tools like Google Ads and Facebook Ads--which means you'll be able to reach new customers without trying to figure out any complicated digital marketing strategies on your own!

Millions of businesses rely on the online store platform. The following is an extensive list of Shopify's most useful and valuable features -they offer a bunch! We've organized them by feature.

Shopify Store

  • More than 70 top-notch design themes
  • Drag-and-drop interface for designing custom themes
  • Use your existing domain name or get one through Shopify
  • Shopify Experts are available to help build your ecommerce store

Store Management

  • Easily manage your customers with profiles, accounts, and group
  • Payments, shipping, and inventory management - all in one place
  • Customizable product pages and email marketing campaigns
  • Order fulfillment, including dropshipping
  • Refund orders and returns

Ecommerce Cart

  • Calculate shipping prices automatically 
  • Shopify enables dozens of payment options such as credit cards, PayPal, and more
  • Free shipping options
  • Recover lost sales with abandoned cart functionality
  • Have a global presence with more than 50 languages at your disposal

Product Management

  • Inventory tracking
  • SEO product tagging
  • Digital purchases and downloads
  • Organize your product and inventory

Web Hosting

Beyond the numerous tools and shop administration features, you may also host your online store directly on Shopify. 

  • Free SSL certificate 
  • Unlimited bandwidth so you don't have to buy additional fees for increasing online visits to your store

Integrations

Shopify's API makes it easy to connect numerous tools and software. Shopify stores may easily use ambassador marketing strategies thanks to Wooly's native integration.

Mobile Optimized 

Let's face it, more and more we are shopping on our phones. Shopify takes care of the complex backend configuration, so your store looks good on any device.  

Support

Shopify has around-the-clock customer support to help you and keep your store running. Also, they have a discussion forum and a help center. You can even hire a "Shopify Expert" to design, develop, and market your ecomm store. 

You may learn more about the particular feature by visiting Shopify's features webpage and overview webpage

How Much Is Shopify?

In the end, it might boil down to cost. Shopify has a 14-day free trial, so you can take it for a test drive before paying anything. Once you are good with the features and functionality,

Shopify offers three main pricing plans or tiers.

  1. Basic for $29 per month
  2. Shopify for $79 per month
  3. Advanced for $299 each month

Why You Should Use Shopify

Shopify is a powerful ecommerce solution that enables you to sell products on your website. The platform includes everything you need to create a store, including a point-and-click interface, pre-designed templates, 24/7 support, and more. 

Whether you're looking for the best ecommerce platform for your business or you're simply curious about how your potential online products will sell, Shopify is one of the best options.


Grow your ecommerce sales with people who love you. Request a demo today!

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