You all like to save money, right? Who doesn’t?
Well, I’m about to not only help you save some money, but also help you grow your brand awareness. Please repeat after me and engrave these three letters into your brain, or at least your marketing strategy: UGC.
UGC, user generated content, is a game changer. Imagine your brand having a constant flow of fresh new content to utilize on your social platforms. Sign me up!
Imagine increasing your reach, web traffic, brand awareness, social metrics. Sign me up twice!
All of these benefits come from user’s creating content involving your brand.
User-Generated Content is Influential
A great way to promote your product is via user-generated content. As you can see, below are 7 facts demonstrating why you should be paying attention to user-generated content:
#1 - A study showed that for every 1,000 members in an ambassador program, an estimated $1,900,000 in advertising value may be generated.
#2 - UGC initiatives show a 29% boost in online conversions when compared to websites or campaigns that do not use it.
#3 - Advertisements based on user-generated content get four times the click-through rate and a 50% reduction in CPC costs.
#4 - YouTube videos produced by and starring users are viewed 10 times more than material produced by companies.
#5 - The engagement rate of social media posts shared by ambassadors is 28% greater than conventional brand postings.
#6 - The amount of times that your brand message is shared will be 24 times more if it is distributed via your brand ambassadors vs posted on your brand page.
#7 - 48% of consumers believe that the practice of sharing feedback and ideas on the Internet for others to learn from is a powerful tool for finding new goods.
How to Get UGC
The next question is, how do you get your users creating content for your brand? Here are a few ideas:
- Hold a Photo Contest: At one point, Dominos pizza did this. They had a campaign called “#ShowMeTheDominos” where they encouraged their fans to post drool worthy photos of their pizza. Winner won $500 to Domino’s! That is a lot of pizza...
- Hold a Giveaway: Giveaway product, gift cards, cash, a trip, etc. How does this benefit you? The entry requirements guide them to following your account, liking your photo, tagging friends or family, etc. This gets your engagement up, follower count increasing, and it’s potentially benefiting both you and your users!
- Invite Customers to Post: Inviting your customers to post is a no brainer. You would be surprised at how many customers are excited to be invited by a brand to share their story and images to social networks. Are you not sure who your customers are and what type of influence they have? I know how to solve this problem for you: Wooly!
The point of UGC is to, First, outsource your content creation to those who love and interact with your brand. Second, to build and strengthen your brand and customer relationships. Third, better understand your audience. Take advantage of the uniqueness that your fans bring to the table! Like you hear all of the time, most of us tend to trust our peers more than we trust a brand.
If you take anything away from this article, it should be this: your main goal should be to develop an online community where your fans can look at your product, invision something unique, bring that unique vision to life, and share it with your brand and all of your other fans!
Now let’s hear it for UGC!
*above photo by Rachel Green Photo*