Growth

How To Attract More Customers to Your Business

July 14, 2021
Stacy Wells

Attracting new customers is the number one key to a healthy business, even if you have a loyal customer base. And this necessity is even more critical for small businesses.

After all, without a flow of new buyers, a company cannot sustain life for very long. 

Many business and ecommerce gurus offer recommendations of things companies can do to ensure their brand is relevant and appealing to new customers. If this is the support you need, head back to Google and search "how to attract more customers to your business."

You'll find suggestions such as offering discounts, advertising, asking for referrals, updating your website, building your social following, and encouraging positive reviews. All are helpful and vital tips. 

We want to take a different, more novel approach. This isn't some generic advice that every other brand is trying. 

Rather, this article will present a better strategy that is serving very well for many brands. 

Join us for 7 creative ways to attract customers to your business.  

7 CREATIVE WAYS TO ATTRACT CUSTOMERS

#1 - Be Clear About Your Ideal Customer

Before dedicating yourself to finding new customers, you need to identify your ideal customer. Take some time and outline who this person is, and put together a formal buyer persona. 

As HubSpot defines it, a buyer persona is an ideal consumer made up of characteristics such as demographics, psychographics, and motivations. The methodology is a blend of market research, your current customer data, and a few assumptions. 

Companies can have more than one buyer persona. Group the different types of potential customers into segments. Ensure that you consider the persona's characteristics and attributes such as the following:

  • Age
  • Gender
  • Location
  • Education
  • Goals
  • Motivators
  • Pain points

As you formulate a clear picture of your customer profile, incorporate the answers to questions like these:

  • "What are they buying?" 
  • "What do they hope to gain?"

A buyer persona helps you zero in on qualified prospects, aid in creating new products, and more fully understand your target audience. 

While a buyer persona is a fictitious depiction of an ideal client, the framework is handy for marketing, sales, and service. 

TIP: an excellent source of data you can use to design your formal buyer persona is existing customers. Look closely at who already purchases your products and services. Your goal is to find more people like these current consumers. (More on this later.)

#2 - Attract Customers Online

It is almost too elementary to mention, but you better have an online presence if you want to attract more customers to your business. Today, the significance of websites in establishing credibility and building trust with clients cannot be overstated. Regardless of your industry, a solid online presence is a top priority for business growth. 

Nearly every person jumps on the internet and reviews the company website before making a purchase. 

93% of business purchase decisions start with a search engine search of websites. (Source)

Websites are open 24/7 and ready to interact with potential customers whenever and wherever they may be. 

#3 - Optimize Your Website for Organic Traffic

Better yet, an optimized website appears higher on the search engine results page (SERP).  When customers are on the lookout for a product or service, they have a high chance of clicking on your website link.

In search engine results pages, visitors with a clear purpose have an easier time converting when you offer them a good solution or answer.

For marketers and brands, these clicks are the best kinds of leads. First, they are searching for the exact product or service your company offers. And second, you didn't pay for the click. Third, organic listings are more trusted than paid results. How often do you skip right past the first group of paid results?

For businesses with physical locations, local search is a top priority. Make sure it's accurate and up-to-date. Other ways to optimize your chances of attracting more customers through your online presence include:

Homepage 

  • Who is your company?
  • What your company does?
  • Where are you located?

Metadata

Write a description of your business to appear below the website title. 

example of a meta description

Google My Business 

Get a business listing on GMB (Google My Business) and keep it updated. Include photos and check periodically to answer questions and manage reviews. 

#4 - Social Media 

Much like the necessity of a website, businesses looking to attract new customers need to be active on social media. 

Social media has evolved into a primary channel used to promote businesses and sell items via digital advertising.

Within seconds you can reach a massive number of potential customers on social platforms. Social media options include ads, boosted posts, social posts, videos, text, images, contests, competitions, surveys, live broadcasts, and more. 

Make sure you link your social media accounts to your website.

Think of social media as an extension of your website and another essential element of your digital presence. 

#5 - Word-of-Mouth Marketing

Brands are spending more time and money on promotions to target new customers. But the irony is that people are less attentive to advertising.

According to HubSpot, over 75% of the population do not believe advertisements, while nearly all (90%) trust recommendations from family and friends, and about 70% trust customer evaluations.

As consumers turn to those closest to them for purchase guidance, advertising and marketing have less sway on buying decisions. So companies have an opportunity to tap into this highly effective marketing channel. Encouraging your customers to share and talk about their experiences with their friends and family is a great way to attract more customers to your business. 

In fact, Wooly has a complete software system to direct and track word-of-mouth marketing

#6 - Ambassador Marketing

Brand ambassador marketing goes right along with word-of-mouth marketing. The strategy immediately captures customer attention because it functions in the friends and family network. Truthfully, ambassador marketing might be the solution to the reoccurring question: how do you attract customers to buy your product?

All companies face competition and the struggle for new business. However, direct-to-consumer or D2C models face relentless competition to increase their client base. It's costly and unforgiving. 

Getting spokespeople to talk about you and recommend your brand is an effective strategy to raise awareness and draw new customers. 

Many businesses are launching brand ambassador programs to acquire more customers. Ambassador marketing strategies harness traditional word-of-mouth marketing and social networking to improve brand recognition and increase sales.

download the free brand ambassador guide and playbook

#7 - User Generated Content


User-generated content or UGC is any material, such as text, pictures, videos, or reviews, that users produce. Unlike other content, companies do not create UGC.   

The contributions made by individuals are focused on and produced from their own personal viewpoints and experiences. The primary sources for people to publish their own material are social media sites.

UGC expands your brand awareness and reach. 70% of shopping enthusiasts turn to Instagram for product discovery. FACEBOOK for Business

As a company, you can leverage the relationships your customers already have through user-generated content. Additionally, UGC is original and authentic, not scripted by a company. Thus, by nature, it is reliable and trustworthy. Both invaluable qualities when you are trying to get more customers. 

leveraging user generated content case study

One final point on UGC, it's incredibly cost-effective. Most brand ambassadors allow the companies they represent free use of the images and content they create. 

Final Advice

Ultimately, these strategies covered in this article are less traditional methods to growing your customer stream. Depending on the type of business you operate, they may be just what you need to meet all your sales goals. 

Between your website, organic traffic, social media, word-of-mouth, brand ambassadors, and UGC, you have numerous remarkable alternatives to attract many new buyers to your business. 

Grow with people who love you. Request a demo today.

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