Advocacy Marketing

Benefits Of Using Customers For Influencer Marketing

October 20, 2020

Recognize the influence of your "everyday" customers. They are the most genuine and valuable influencers you'll ever find! Learn how to enable your customers to be influencers.

Many brands cold reach out to influencers in hopes of collaborating. It's hard work and expensive.

What if there was a different way? If you have customers and an Instagram following, you're already connected with the best brand influencers.

What if you could find influencers among your customers? Or better yet, activate all of your customers as ambassadors regardless of the following size?

It's time to leverage your existing customers and turn them into your ambassadors and influencers! You need to set up an ambassador program.

Turn Customers Into Influencers

Existing brand enthusiasts and fans are the ideal candidates for influencers. These people are already talking about your products and sharing recommendations with their friends and family. You can spot these individuals on social media.

You want to try to detect who is creating conversation and who is actually listening. By using your customers, you already know that they care about your product.

Woven Nook is one ecommerce company that has found much success working with customers instead a pool of one-off influencers. The brand  has found a way to increase sales by really including its customers and capitalizing on their authentic influence.

The Woven Nook ambassador program generates over 100 user-generated content per month and a more than 900% return on the cost of their ambassador. Learn more about how you can help customers become a brand ambassador.

user generated content case study

Some brands try to find customers with social listening, but they only see the very few that mention their purchase. Instead of stalking people on social media, wouldn't it be nice to not only know what products influential customers are buying from you, AND their affinity toward your brand, AND their social influence?

Drum roll please....Wooly can give you all of that!

Now listen up. Forbes stated,

“Olapic conducted a study that found that 56% of respondents are more likely to purchase products after they’ve seen them featured in a relatable or positive photo from other customers. This is probably why brands like Glossier have succeeded in promoting their brand by turning everyday consumers into valuable brand reps. Glossier is dedicated to creating advocates out of regular people who have interacted with the brand on social media.”

We all need to follow in Glossier’s footsteps and recognize the influence of your “everyday” customers. They are the most genuine and valuable influencers you’ll ever find!

With Wooly, we can help you amplify your existing customer easily!

Grow with people who love you. Request a demo today.

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