In terms of sleep innovation, the Purple® Mattress is a game-changer. Manufactured with a patented Hyper-Elastic Polymer, the Purple Mattress is super comfy for all types of sleepers.
Despite the vast size of the mattress industry, the sector is highly competitive, and the market is quite saturated.
Purple lacked an authentic influencer solution that could scale.
Leveraging the Wooly platform, Purple was able to identify its most enthusiastic consumers. This group of passionate Purple customers was extended an invitation to join the brand's ambassador program.
The strategy was to collaborated with their customers to increase brand awareness and engagement. The mattress company planned to implement targeted marketing campaigns to encourage and collect user-generated content (UGC).
Purple launched its new ambassador program. Purple loyal customers turned ambassadors willingly mentioned the brand numerous times on social media and produced vast amounts of user-generated content.
The company found that ambassadors' efforts were 85% more efficient than other influencer activations.
Within 6 months, Purple saw a dramatic increase in their social share of voice.
Additionally, Purple Mattress was able to achieve a 40x greater rate of engagement and 55x more in reach.