Learn how Blendtec drives 10% of their eCommerce sales through their ambassador program.
After building a passionate ambassador program based around social content, Blendtec wanted to empower their ambassadors to drive sales directly through their website.
With the Wooly platform, Blendtec identified customers who already love and talk about their products. Blendtec empowered these ambassadors to share product recommendations and discounts.
Blendtec tracked sales performance by ambassador using the Wooly platform.
"We hit over $100kin revenue from our ambassador program alone." -Benton CutlerDirector of Marketing
Customer
Blendtec
Industry
Home Goods
Employees
250
Why Grow Through People?
4x
People are 4 times more likely to buy when referred by a friend. - Nielsen
74%
Of consumers identify word of mouth as a key influencer in a purchasing decision. - Ogilvy
2-10x
Consumers rely on word of mouth 2 to 10 times more than paid ads. - Boston Consulting Group