With the Wooly platform, Blendtec identified customers who already love and talk about their products. Blendtec empowered these ambassadors to share product recommendations and discounts.
Blendtec was able to track overall sales performance and see each ambassador's results using the Wooly platform. Each referral and personal purchase was tracked and attributed via individual links and discount codes. Participation metrics such as engagement, activities, and user generated content helped them reward performance.
"Everyone at Wooly is relentless in their efforts to help us obtain new customers and maintain these relationships in a way that each ambassador feels like they're getting a personalized experience."
-Benton Cutler, Director of Marketing
Within 12 months, Blendtec had massive D2C sales growth and expanded follower reach by millions.
Explore how Blendtec quickly grew sales and awareness by downloading their Wooly case study.