In 2019, Wooly introduced sales attribution into our platform capabilities. Brands are now able to empower their entire network of customers, advocates, employees, and partners to easily share and sell products on behalf of the brand. We already have brands tapping into this new feature and they're seeing significant results!
While reach and likes are nice, sales are most important. Listen in to Wooly COO, Blaine Farr tell you more about our latest platform capability: sales attribution.
Customer acquisition costs rose 60 percent last year, yet organic Instagram engagement rates dropped on average 45 percent. Now is the time to invest in new channels that can create long-term sustainable results. Empower and measure how your customers, ambassadors, employees, partners and more are contributing to your bottom line through real, credible, authentic, recommendations. Not because they have to, but because they want to.
Investing in people is a long term asset with unbelievable potential – and it's never been so readily available as it is now, thanks to sales attribution within the Wooly platform. Layering sales attribution on top of the worlds most powerful customer commerce platform only makes it easier for brands to find and empower their entire network of customers to become a valuable channel – trusted by your customers new and old.
If you're looking for new, meaningful ways to drive sales, look no further. Be sure to subscribe to our newsletter to stay up-to-date on all things Wooly including new product releases happening every month.
Start measuring the things that matter: sales. We're here to help, and we're just getting started. Reach out today to learn how you can start your newest sales channel.