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    Influencer Marketing vs. Traditional Marketing

    Let’s take a walk down memory lane and reminisce on the ways of traditional marketing. We all use to heavily utilize print, billboards, radio, tv, etc. Those days are quickly disappearing.
    I never had the chance to use traditional marketing, but I have many years of influencer marketing experience. It was time to learn for myself why I practice influencer marketing vs traditional marketing. Below are a few reason businesses are moving towards influencers marketing:
    • Reach

    • Trust

    • Cost and Benefit

    • Fights Ad blocking

    • Multiple Channels for Exposure

    Reach
    You won’t find Generation Z and millennials looking through many newspapers or remembering the billboards they pass on their way home. Their faces are stuck to their phones! Michelle Klein, Head of Marketing for North America at Facebook stated, the average adult checks their phone 30 times a day, and the average millennial checks their phone more than 150 times a day. It’s clear that our focus should be in advertising through the device that is glued to their hands.

     

    Trust
    As mentioned in our post “what is a social influencer (link post)”, we all feel connected to certain influencers, friends, and family who share our same interests. Nielsen data shows that 92% of consumers are more likely to purchase a product recommended by one of these people rather than from a banner ad or from the brand itself. People trust their friends, family, and influencers more than traditional ads.

     

    Cost and Benefit
    Think how much a company might spend on a TV commercial or an sort of ad in a magazine/billboard. Influencer marketing is much cheaper and sometimes free! Depending on the influencers you use, you will see yourself paying less, tracking more, and seeing greater results. Nielsen Catalina Solutions released a case study showing influencer marketing to perform up to 11x better than other forms of digital media!

     

    Fights Ad Blocking
    Ad Blocking is increasingly causing issues for brands wanting to reach specific audiences. Influencer marketing on social networks cannot be blocked as it’s part of the natural feed and experience. Additionally, we are more likely to click out of a display ad than we are to unfollow someone on social media. We, as followers, don’t feel “targeted” when our favorite influencer is promoting a brand and offering a discount code.

     

    Multiple Channels for Exposure
    You can target a broad pool of people and platforms by utilizing influencers. Take a second to think about all of the social networks:
    • Instagram: Images/Videos living on the feed, Instagram stories, and Instagram live.

    • Facebook: Images/Videos living on the feed, Facebook Live.

    • Pinterest

    • Twitter

    • YouTube

    • Blogs

    The above platforms are only just a handful! Your “ad” can live on all of these platforms utilizing a small amount of influencers! It’s simple. People trust people. It’s time to start building influencer marketing into your business.