For all of you new to this space and not sure what people mean when they say “Micro and Macro Influencers”, I created the rough breakdown below:
Micro: 500 - 10,000 followers
Mid: 10,000 - 100,000 followers
Macro: 100,000 - 1,000,000 followers
Mega (Celebrities): 1,000,000+ followers
Here is why Micro Influencers (aka, your customers) are the way to go:
Micros have fewer followers, but they are highly influential.
Macros charge for their reach, but micros talk about your brand for free.
Micros get better engagement, and their followers trust them more!
You want your brand to be recognizable, right? When more of the right people talk about your brand, not only do you become more recognizable, you become more trustworthy. The best part of using your customers as influencers is that each one of them can shed their own light on what sets you apart from other brands. So, why use Micros for this? Their followers trust them. They have built relationships with their followers. We see that the branding integration becomes more authentic with Micros. We all want to hear a relatable story, rather than being sold to.
Let me take it to the next level. How amazing would it be to use Micros who are already loyal to your brand? Here at Wooly we are able to find thousands of micro-influencers who have already bought and love your product. This is the perfect formula for authentic content and loyal ambassadors.
Long story short. It is much easier to build a long lasting and real relationship with Micros, and even easier if they are already loyal to you. Loyal Micros are truly authentic and integrate brands in a way that resonates with their followers. Micros are the way to go.
To learn more about the value of micro influencers get in touch with us. We're here to help.