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    Goodbye Celebs, Hello Micro-Influencers

    For all of you new to this space and not sure what people mean when they say “Micro and Macro Influencers”, I created the rough breakdown below:

    • Micro: 500 - 10,000 followers

    • Mid: 10,000 - 100,000 followers

    • Macro: 100,000 - 1,000,000 followers

    • Mega (Celebrities): 1,000,000+ followers

    Here is why Micro Influencers are the way to go:

    • Micros have fewer followers, they are still highly influential.

    • Micros charge less than Macros. And sometimes free.

    • Micros usually get better engagement!

    You want your brand to be recognizable, right? The more people who hear about your brand, the more your brand recognition increases. The best part of using influencers is that each one of them can shed their own light on what sets you apart from other brands. So, why use Micros for this? Their followers trust them. They have built relationships with their followers. We see that the branding integration becomes more authentic with Micros. We all want our influencers to tell a relatable story, rather than telling people to just go buy a product.


    Let me take it to the next level. How amazing would it be to use Micros who are already loyal to your brand? Here at Wooly we are able to find thousands of micro-influencers who have already bought and love your product. This is the perfect formula for authentic content and loyal ambassadors.


    Long story short. It is much easier to build a long lasting and real relationship with Micros, and even easier if they are already loyal to you. Loyal Micros are truly authentic and integrate brands in a way that resonates with their followers. Micros are the way to go.