Growth

Working Word of Mouth into your business for awareness and growth.
Advocacy Marketing

What Is a Brand Advocate and Their Important Impact

By collaborating with brand advocates, businesses have a tool for shaping and guiding authentic product discovery.

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Growth

Brand Community: the Link for Long Life

Brand communities are groups of people who identify with a company's culture. By connecting and engaging, the members guarantee long-term company success.

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Advocacy Marketing

Word-of-Mouth Marketing and a New Obsession

Businesses are investing in word-of-mouth marketing as social media networks and digital communities dominate commerce today.

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Workflow

Why Brands, Influencers & Ambassadors Love Shopify Tags

Companies deliver a VIP experience for all their influencer communities with automated Shopify tags. Exclusive products, discounts, shipping, and more--they deserve it!

Read ArticleWhy Brands, Influencers & Ambassadors Love Shopify Tags
Advocacy Marketing

Beat the Instagram Algorithm by Playing the Same Game

Instagram, like Google, regularly refines its algorithm to provide the best possible user experience. This isn't always good for brands.

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Wooly

Email Notifications So You Don't Miss the Action

Automatically get all the latest updates on your brand ambassador programs with email alerts.

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Just Because

Types of Marketing Channels and Going Hybrid

Marketing channels are customer engagement touchpoints. Knowing your options can help build the optimal marketing mix.

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Just Because

Why Do Customers Buy Products? 7 Basic Reasons

Consumers are motivated by seven core factors and needs that dictate the brands they fancy and the products they buy.

Read ArticleWhy Do Customers Buy Products? 7 Basic Reasons
Advocacy Marketing

What Is A Brand Ambassador?

A brand ambassador favorably represents a company by sharing authentic viewpoints and recommendations about a company to increase awareness and interest.

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Growth

What Is Referral Marketing & Where to Get the Best Referrals

Referral marketing is a powerful lead gen strategy used by sales and marketing teams. But where are the best sources for pre-vetted referrals?

Read ArticleWhat Is Referral Marketing & Where to Get the Best Referrals
Growth

How To Attract More Customers to Your Business

This isn't the same generic advice. Learn 7 creative, powerful strategies to help grow your customer base.

Read ArticleHow To Attract More Customers to Your Business
Wooly

5 Ways Automatic Campaign Incentives Make Ambassadors Happy

Many program managers find manually delivering incentives time consuming. So Wooly just added the ability to automate campaign discount codes.

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User Generated Content

The Incredible Gift of User Generated Content. Thank You Fans!

User-generated content is like a present for brands and fellow consumers. Understand where to find UCG and its top benefits.

Read ArticleThe Incredible Gift of User Generated Content. Thank You Fans!
Wooly

Share the Love. Send Referral Rewards with PayPal and Venmo

Extra, Extra...Wait, just kidding. Now brands can pay referral rewards and nothing extra with Wooly's new Venmo and PayPal feature.

Read ArticleShare the Love. Send Referral Rewards with PayPal and Venmo
Advocacy Marketing

The Tech Side of the Influencer Marketing Software

While social platforms have changed dramatically, Wooly's prevailing quest is the same...to make influencer marketing authentic.

Read ArticleThe Tech Side of the Influencer Marketing Software
Growth

Clever Ways to Prevent Ad Fatigue That Really Work

If ads no longer attract new traffic, they are likely getting old and losing their effectiveness. Discover some ingenious ways to combat ad fatigue.

Read ArticleClever Ways to Prevent Ad Fatigue That Really Work
Growth

Performance Marketing for Word of Mouth Results

Businesses can analyze and optimize almost every aspect of their marketing with technology. Performance marketing is a great strategy to measure activities and get quick results.

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Advocacy Marketing

Launch Your New Brand Ambassador Program Template

Launching a completely new marketing channel is daunting! This template will shrink your learning curve and gets you up and running.

Read ArticleLaunch Your New Brand Ambassador Program Template
Just Because

80 Fabulous Virtual Events and Ideas for Brands

Need an idea for a virtual event? We collected 80 engaging and creative event concepts to get people excited.

Read Article80 Fabulous Virtual Events and Ideas for Brands
Just Because

2021 Virtual Meeting Guide, Steps and Best Practices

The change from in-person to remote living has expanded our concept of how groups interact. Get all the steps and best practices for fantastic virtual meetings that unite everyone.

Read Article2021 Virtual Meeting Guide, Steps and Best Practices
Just Because

The Perks of Being a Brand Ambassador

Companies and their advocates develop connections that benefit everyone. Discover the 14 major rewards and perks of being a brand ambassador.

Read ArticleThe Perks of Being a Brand Ambassador
Advocacy Marketing

What Does A Brand Ambassador Do? A Recap from 50 Top Companies

All good advocacy programs empower devoted people to bring products, messages, and brand awareness to their networks. 50 top companies tell what a brand ambassador does.

Read ArticleWhat Does A Brand Ambassador Do? A Recap from 50 Top Companies
Just Because

What Is Social Currency and Its Huge Value to Brands

Social capital is the degree to which people organically share brand information and experiences. Are you actively optimizing your brand's social currency?

Read ArticleWhat Is Social Currency and Its Huge Value to Brands
Wooly

Supercharge Referral Marketing with Pre-Generated Codes

Add pools of discount codes and automatically assign them to advocates—just a few of the enhancements to simplify your day.

Read ArticleSupercharge Referral Marketing with Pre-Generated Codes
Growth

Help Customers Become a Brand Ambassador

How can e-commerce brands build communities and encourage each customer to become a brand ambassador? Let's take a look.

Read ArticleHelp Customers Become a Brand Ambassador
Advocacy Marketing

7 Tips on How to Find Brand Ambassadors

Recruiting ambassadors with these tips is virtually free. Ambassadors engage longer, produce more content, and drive more sales because they genuinely care about your brand.

Read Article7 Tips on How to Find Brand Ambassadors
Advocacy Marketing

How to Set up a Remarkable Ambassador Program In 2021

Ambassador programs enlist people who love and use your products. Savvy marketers are setting up ambassador programs that inspire their fans to share and promote their brands.

Read ArticleHow to Set up a Remarkable Ambassador Program In 2021
Advocacy Marketing

Why Build a More Inclusive Influencer Strategy?

As the world of influencer marketing evolves, leading brands are opening their doors to more communities and individuals. This shift is powerful and inclusive. Everything a brand should strive to be in 2021.

Read ArticleWhy Build a More Inclusive Influencer Strategy?
Advocacy Marketing

Manage All Your Brand Advocates With Programs

Programs organize all types of advocates giving brands seamless connection and management. They also help reach more customers and scale as communities expand. Results are automatically measured and directly tied to sales.

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Wooly

Wooly January 2021 Update

New year, new report! Referred Orders report displays all the orders your advocates are driving in one place. Plus, many other enhancements to the platform.

Read ArticleWooly January 2021 Update
Wooly

Look at Me, Now! - Wooly December 2020 Update

Wooly has had quite a few recent upgrades that we think you will be anxious to hear. The majority of these changes are driven by our customers on their quest to dominate ambassador marketing.

Read ArticleLook at Me, Now! - Wooly December 2020 Update
Advocacy Marketing

“Set It & Forget It” Strategy for Your Advocacy Program

We encourage anyone using Wooly who might be stuck on how to set up your program to read this article and see what you can apply to your own program!

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Advocacy Marketing

The Data Behind Word of Mouth Marketing

Based on massive amounts of research from multiple sources, word of mouth marketing is one of the most powerful strategies for ecommerce businesses.

Read ArticleThe Data Behind Word of Mouth Marketing
Just Because

Our Fave Three Things: Wooly, Shopify, and Podcasts!

Wooly's brand ambassador management software gives Shopify store owners the tools to create enduring relationships with customers who become their own enthusiastic influencers

Read ArticleOur Fave Three Things: Wooly, Shopify, and Podcasts!
Wooly

Why Wooly?

Wooly provides a simple way to track down your most loyal consumers, form authentic connections, and partner with them to increase your company's visibility. And we're just getting started.

Read ArticleWhy Wooly?

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