Stacy Wells

By collaborating with brand advocates, businesses have a tool for shaping and guiding authentic product discovery.

Brand communities are groups of people who identify with a company's culture. By connecting and engaging, the members guarantee long-term company success.

Businesses are investing in word-of-mouth marketing as social media networks and digital communities dominate commerce today.

Instagram, like Google, regularly refines its algorithm to provide the best possible user experience. This isn't always good for brands.

Marketing channels are customer engagement touchpoints. Knowing your options can help build the optimal marketing mix.

Consumers are motivated by seven core factors and needs that dictate the brands they fancy and the products they buy.

A brand ambassador favorably represents a company by sharing authentic viewpoints and recommendations about a company to increase awareness and interest.

Referral marketing is a powerful lead gen strategy used by sales and marketing teams. But where are the best sources for pre-vetted referrals?

This isn't the same generic advice. Learn 7 creative, powerful strategies to help grow your customer base.

User-generated content is like a present for brands and fellow consumers. Understand where to find UCG and its top benefits.

If ads no longer attract new traffic, they are likely getting old and losing their effectiveness. Discover some ingenious ways to combat ad fatigue.

Businesses can analyze and optimize almost every aspect of their marketing with technology. Performance marketing is a great strategy to measure activities and get quick results.

Launching a completely new marketing channel is daunting! This template will shrink your learning curve and gets you up and running.

Need an idea for a virtual event? We collected 80 engaging and creative event concepts to get people excited.

The change from in-person to remote living has expanded our concept of how groups interact. Get all the steps and best practices for fantastic virtual meetings that unite everyone.

Companies and their advocates develop connections that benefit everyone. Discover the 14 major rewards and perks of being a brand ambassador.

All good advocacy programs empower devoted people to bring products, messages, and brand awareness to their networks. 50 top companies tell what a brand ambassador does.

Social capital is the degree to which people organically share brand information and experiences. Are you actively optimizing your brand's social currency?

How can e-commerce brands build communities and encourage each customer to become a brand ambassador? Let's take a look.

Recruiting ambassadors with these tips is virtually free. Ambassadors engage longer, produce more content, and drive more sales because they genuinely care about your brand.

Ambassador programs enlist people who love and use your products. Savvy marketers are setting up ambassador programs that inspire their fans to share and promote their brands.

Programs organize all types of advocates giving brands seamless connection and management. They also help reach more customers and scale as communities expand. Results are automatically measured and directly tied to sales.