Stacy Wells

Just Because

Why Do Customers Buy Products? 7 Basic Reasons

Consumers are motivated by seven core factors and needs that dictate the brands they fancy and the products they buy.

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Advocacy Marketing

What Is A Brand Ambassador?

A brand ambassador favorably represents a company by sharing authentic viewpoints and recommendations about a company to increase awareness and interest.

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Growth

What Is Referral Marketing & Where to Get the Best Referrals

Referral marketing is a powerful lead gen strategy used by sales and marketing teams. But where are the best sources for pre-vetted referrals?

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Growth

How To Attract More Customers to Your Business

This isn't the same generic advice. Learn 7 creative, powerful strategies to help grow your customer base.

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User Generated Content

The Incredible Gift of User Generated Content. Thank You Fans!

User-generated content is like a present for brands and fellow consumers. Understand where to find UCG and its top benefits.

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Growth

Clever Ways to Prevent Ad Fatigue That Really Work

If ads no longer attract new traffic, they are likely getting old and losing their effectiveness. Discover some ingenious ways to combat ad fatigue.

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Growth

Performance Marketing for Word of Mouth Results

Businesses can analyze and optimize almost every aspect of their marketing with technology. Performance marketing is a great strategy to measure activities and get quick results.

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Advocacy Marketing

Launch Your New Brand Ambassador Program Template

Launching a completely new marketing channel is daunting! This template will shrink your learning curve and gets you up and running.

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Just Because

80 Awesome Virtual Events and Ideas for Brands

Need an idea for a virtual event? We collected 80 engaging and creative event concepts to get people excited.

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Just Because

2021 Virtual Meeting Guide, Steps and Best Practices

The change from in-person to remote living has expanded our concept of how groups interact. Get all the steps and best practices for fantastic virtual meetings that unite everyone.

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Just Because

The Perks of Being a Brand Ambassador

Companies and their advocates develop connections that benefit everyone. Discover the 14 major rewards and perks of being a brand ambassador.

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Advocacy Marketing

What Does A Brand Ambassador Do? A Recap from 50 Top Companies

All good advocacy programs empower devoted people to bring products, messages, and brand awareness to their networks. 50 top companies tell what a brand ambassador does.

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Just Because

What Is Social Currency and Its Huge Value to Brands

Social capital is the degree to which people organically share brand information and experiences. Are you actively optimizing your brand's social currency?

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Growth

Help Customers Become a Brand Ambassador

How can e-commerce brands build communities and encourage each customer to become a brand ambassador? Let's take a look.

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Advocacy Marketing

7 Tips on How to Find Brand Ambassadors

Recruiting ambassadors with these tips is virtually free. Ambassadors engage longer, produce more content, and drive more sales because they genuinely care about your brand.

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Advocacy Marketing

How to Set up a Remarkable Ambassador Program In 2021

Ambassador programs enlist people who love and use your products. Savvy marketers are setting up ambassador programs that inspire their fans to share and promote their brands.

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Advocacy Marketing

Manage All Your Brand Advocates With Programs

Programs organize all types of advocates giving brands seamless connection and management. They also help reach more customers and scale as communities expand. Results are automatically measured and directly tied to sales.

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