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All good advocacy programs empower devoted people to bring products, messages, and brand awareness to their networks. 50 top companies tell what a brand ambassador does.
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Social capital is the degree to which people organically share brand information and experiences. Are you actively optimizing your brand's social currency?
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How can e-commerce brands build communities and encourage each customer to become a brand ambassador? Let's take a look.
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Recruiting ambassadors with these tips is virtually free. Ambassadors engage longer, produce more content, and drive more sales because they genuinely care about your brand.
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Ambassador programs enlist people who love and use your products. Savvy marketers are setting up ambassador programs that inspire their fans to share and promote their brands.
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Programs organize all types of advocates giving brands seamless connection and management. They also help reach more customers and scale as communities expand. Results are automatically measured and directly tied to sales.
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