Brand Ambassador Platform for Epic Growth

Build engaged communities that ignite marketing and referral sales with real influencers passionate about your brand.

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Wooly brand ambassador program platform and ambassador app
Specialized logoOn Running Swiss Performance logoGrande Cosmetics logoHydro Flask logoKONG BOX logo. The Dog Subscription Box with Durable KONG Toys and Tasty TreatsKlim logoBlender Bottle logoSiete Foods logoBoot Barn logoLittle Giant Ladder SystemsiFit logoAtomic logoSalomon logoSalomon logoSpecialized logoOn Running Swiss Performance logoGrande Cosmetics logoHydro Flask logoKONG BOX logo. The Dog Subscription Box with Durable KONG Toys and Tasty TreatsKlim logoBlender Bottle logoAtomic logo

Your Own Marketing Channel
with People Who Love You

Boost word-of-mouth marketing, content creation, and referral sales through all levels of influence with Wooly's brand ambassador software.

Quickly empower super-users and customers to become your loyal influencers and brand ambassadors. Because they love your brand, ambassadors do a much better job driving traffic and sales than ads and search engines.

This is a significantly more cost-effective strategy. Compared to typical digital advertising, ambassador marketing has an 11x greater ROI. And it gets even better. Not only are customers less expensive to acquire with ambassador marketing, but their lifetime value through this channel is also higher.

Industry Pros
Customers & Fans

Salomon logo

"We work with thousands of athletes around the world. Wooly has really helped us see results, monitor them over time, and see how we can influence them.

It’s very hard to find a platform like Wooly. Frankly, one that gave us the data that we were looking for while also being easy for our teams to use."

Scale Word of Mouth

Connect, activate, and measure genuine relationships while building your marketing community with an all-in-one brand ambassador platform that does it all.


Organize your most important relationships into one centralized platform

Rich User Profiles

See sales, social posts, content, purchases, and other details for each person in your community

Social Listening

Easily see who is talking about you and what they are saying


Connect your eCommerce store, social accounts, emails, and applications for a complete picture
Explore Wooly Integrations

Ambassador App

Engage, inspire, and empower people through your branded portal

Discount Codes & Links

Automatically create and track unique codes and links for each person


Launch campaigns tied to social, content, or sales initiatives

Email & Automation

Automate campaigns, emails, and processes to scale your programs.

Sales Attribution

Automatically track orders and revenue by individual, campaign, and program to understand your ROI.

Social Analytics

Track posts, reach, and engagement generated by your advocates.


Measure participation, engagement, and activities completed across campaigns.

User Generated Content (UGC)

Collect, organize, and repurpose UGC across your marketing channels.
Learn more about UGC

Why Customers & Followers
Are Your Best Marketers

People are 4 times more likely to buy a product when referred by a friend.
- Nielsen
Of consumers identify word of mouth as a key influencer in purchasing decisions.
- Ogilvy
$6 Trillion
Word of mouth marketing drives $6 trillion or 13% of consumer sales every year.

Team Up With Your Brand Community

Everyone needs to feel connected. That's where Wooly shines. We help you create strong connections with individuals and the companies they love. The result is a community of effective brand ambassadors -- aka raving enthusiasts and loyal marketers.

Join leading brands that are building and scaling strong advocacy communities. Increase brand awareness and social engagement that inspires authentic user-generated content and experiences.

Recruit & Engage Ambassadors

Quickly find and unite your most powerful ambassadors and influencers with powerful software.

Easily motivate and reward your team of marketers directly from the brand ambassador app.

There's strength in numbers!

Ambassador app
Ambassador app

Amplify Brand Awareness & Reach

Get a seamless suite to run all your influencer and ambassador programs.

--> Involve ambassadors
--> Invigorate word-of-mouth marketing
--> Track exposure and reach

Say goodbye to spreadsheets and hours of work!

Drive Sales Revenue

People purchase experiences, not products.

Brand ambassadors share experiences. And they do this from a position of credibility and trust. The key is having the strategies to get influential people talking.

90% of consumers are more likely to trust and buy from a brand recommended by a friend.

Ambassador app
the best brand ambassador platform for contentWooly brand ambassador platform for massive awarenessbrand ambassador software increases referralsbrand ambassador software drives sales and purchases


30X more average reach when customers talk about a brand.


61% of online consumers buy products based on referrals and recommendations.


Word-of-Mouth marketing drives 5X more sales than paid ads.


8X your social engagement with content created and shared by advocates.

Purple Mattress uses the Wooly Ambassador Platform to get user generated content

Leverage User-generated Content

See how leading consumer brands are capitalizing on the trust of user-generated content while at the same time amassing tremendous media value.
Explore Customer Case Studies

Not sure how ambassador marketing works?

Think of us as your very own ambassador marketing encyclopedia.
We're dedicated to an influencer industry flowing with trust and authenticity.

Customers talk about brands they love and Wooly scales that with brand ambassador software

Your Customers are Talking About You

Help your loyal customers feel like a part of your team. Discover brand ambassadors, engage them and reward participation with the brand ambassador program platform.

And best of all, organically sales with word-of-mouth marketing.

Wooly 'How-to' Guide
customer commerce (c-commerce) is the cornerstone of Wooly's brand ambassador program software

c-Commerce in the Wild

Follow our blog for all the latest and greatest in the world of customer selling.

Help your customers become influencers and ambassadors who share about products they adore with the people they love.

Check out the Wooly Blog

Grow with people who love you. Request a demo today.